Christian Loets
CD // DD // AD // SD
Goteborg, Sweden
+46 (0)709 337031
www.forzaloets.com
Hi, Im Christian Loets and I run Forza Loets for ambitious clients and collaborations, to share my knowledge in the areas of brand-, concept-, communication and design development.
My objective is to get under the skin, refine and elevate brands, generate engaging concepts, communication and experiences including create attention grabbing design. With the purpose to deliver tangible values with progressive results.
Now, I have collected over 20 years of experiences in media independent, transboundary and international projects over a wide range of industries, and I came to learn that quality and loyalty are earned from genuine dedication - in all kinds of relationships :-)
"Always focus on a holistic approach with innovative solutions, new perspectives and forward thinking results."
My objective is to get under the skin, refine and elevate brands, generate engaging concepts, communication and experiences including create attention grabbing design. With the purpose to deliver tangible values with progressive results.
Now, I have collected over 20 years of experiences in media independent, transboundary and international projects over a wide range of industries, and I came to learn that quality and loyalty are earned from genuine dedication - in all kinds of relationships :-)
"Always focus on a holistic approach with innovative solutions, new perspectives and forward thinking results."
Work Experience
Forza Loets
Creative + Project Manager
Forza Loets works for ambitious clients and collaborations, to share my knowledge in the areas of brand-, concept-, communication and design development.
January 2013
- Present
Sweden
Innovaform
Design Director
Well established strategic and design studio since 1968, 12+ staff members.
Head of design with accent on re-structuring the studio, improving routines with determination to enhance quality and profitability. Leading role in new business and key account development.
Head of design with accent on re-structuring the studio, improving routines with determination to enhance quality and profitability. Leading role in new business and key account development.
January 2010
- December 2013
Sweden
Omnia
Design Director
Award-winning brand consultancy and design agency,, established in the UK and UAE, 100+ staff members. Merged my LWDesign Graphics division with Omnia, Dubai.
Studio manager with emphasis on creative solutions, work processes and efficiency to maximize quality. Leading role in company strategy implementation, network development and client workshop sessions.
Studio manager with emphasis on creative solutions, work processes and efficiency to maximize quality. Leading role in company strategy implementation, network development and client workshop sessions.
January 2008
- December 2009
United Arab Emirates
LWD Graphics
Creative-, Division Director & Partner
A part of LWDesign Group. Consist of 4 divisions; Architects, Engineers, Graphics and Interiors, 90+ staff members. LWDesign Group with main focus on the hospitality industry.
Starting, developing and managing the LWDesign Graphics division. Responsible for the LWDesign group brand strategy and marketing initiatives. Development of the design process “Choice & Balance”.
Starting, developing and managing the LWDesign Graphics division. Responsible for the LWDesign group brand strategy and marketing initiatives. Development of the design process “Choice & Balance”.
January 2005
- January 2008
United Arab Emirates
Electric Orange
Senior Designer
High-end brand, concept and design agency,, 20+ staff members.
Team leader, directing creative strategies and providing solutions for new business developments. Successfully winning several key accounts, resulting in expanding the studio and increase company revenue.
Team leader, directing creative strategies and providing solutions for new business developments. Successfully winning several key accounts, resulting in expanding the studio and increase company revenue.
January 2003
- January 2005
United Arab Emirates
Loets Design AB
Creative Partner
Multi disciplinary design studio, with focus on brand and concept design for the music and entertainment industry.
Creative partner ensuring quality excellence, productivity and new businesses development. Managing international record label relationships for brand-, sleeve-, artist profil design projects.
Creative partner ensuring quality excellence, productivity and new businesses development. Managing international record label relationships for brand-, sleeve-, artist profil design projects.
January 1996
- January 2003
Göteborg, Sweden
ThankYouForNotHallucinating
Art Director
Multi disciplinary design network, a collaboration of artists, designers, directors and producers.
Partner and creative in concept and design for event-, expo-, interior design projects. Art- and set directions for music videos and commercials. Responsible for marketing initiatives and brand strategy.
Partner and creative in concept and design for event-, expo-, interior design projects. Art- and set directions for music videos and commercials. Responsible for marketing initiatives and brand strategy.
January 1994
- January 1996
Sweden
Education
Berghs
Bachelor
RMI Berghs School of Communication, Sweden - Graphic Design & Communication.
January 1990
- December 1992
Sweden
Languages
Swedish (Native),
English (Fluent),
Spanish (Beginner),
PERSONAL DETAILS
Name // Christian Loets
Date of Birth // 27th March 1968
Nationality // Swedish
Married with 2 great kids :-)
Date of Birth // 27th March 1968
Nationality // Swedish
Married with 2 great kids :-)
EDUCATION
1990 - 1992 // Berghs School of Communication, Sweden - Graphic Design & Communication.
1988 - 1990 // Folk Universitetet, Sweden - Graphic Design & Fine Art.
1987 - 1988 // Compulsory Army Service, I 16, Sweden - Army Medical School.
1985 - 1987 // Uppers Secondary School, Majornas Gymnasium, Sweden - Economics.
1975 - 1984 // Comprehensive School, Näset and Åkereds Skolan, Sweden.
1988 - 1990 // Folk Universitetet, Sweden - Graphic Design & Fine Art.
1987 - 1988 // Compulsory Army Service, I 16, Sweden - Army Medical School.
1985 - 1987 // Uppers Secondary School, Majornas Gymnasium, Sweden - Economics.
1975 - 1984 // Comprehensive School, Näset and Åkereds Skolan, Sweden.
EXAMPLES OF CLIENTS
ABN AMRO Bank, Al Sahra - Desert Resort, Archgroup Architects, ADTA (Abu Dhabi Tourist Athority), Active Summer Camps, Aldus Capital, Alingsås Municipality, Amlak Finance, Asteco Real Estate, Anacka Målstyrd Affärssutveckling, Appland, Atmotech, Barilla Pasta, Bobby Digital Studios, Bollington Real Estate, Carmanor, Carmenta, Chalmers Studentbostäder, Capital Club, Changes Charity, Chillcode Records, Christi´s Great Estate, Continental Tires, CPI Holding, CRUI (Center for Innovation & Urban Research), Dahlborgs Bageri, Diamant Boart, Dubai Convention Bureau, DUBAL (Dubai Aluminium), Dewan Architects, Dnata, Edera, Elheerat, Empower, Emirates Airlines, Espresso Gear, Extended Solutions, Exxent, Framtidens Företag, Felker Construction, Flow Records, Glaxo Smith Klein, Grand Cinemas, Got City Center Hotels, GOP, Göteborgs Operan, Göteborgs Stad, Hagabadet, Husqvarna, HiperFloor, Ingemar Johansson AB, InterContinental Hotels, Kaffe Kompaniet, Liseberg, LWD Design Group, KXM Managment, Mariott Hotels, Malibu Drinks, MerxTeam, M3 Construction, Moo Audio & Tech, MPDQX Records, Mölndal Municipality, Park Place Tower, Peppermint Experience, PDGM, Plusquam Records, RAK Investment & Development Office, Rotana Hotel Group, Seastate Marine, Signature Clubs International, Restaurant Sjömagasinet, Salinity, Senab, Restaurant Space62, Seglarkrogen GKSS Marina, SONY Ericsson, SOS Alarm, Sprial Trax Records, Språkbolaget, Stena Line, Stena Group, Toyota Sweden, Virgin Megastore, Visita (Svensk Besöksnäring), Volvo Group, Volvo Concept Lab, Volvo Construction Equipment, UEM Medical, Yacht Bay Tower, etcetera...
ADDITIONAL - SOCIAL INITIATIVES
2009 - to date // Founder - Active Summer Camps // Sweden
Marketing agency for Swedish summer camps, to an international audience.
Marketing agency for Swedish summer camps, to an international audience.
ADDITIONAL - TRAVEL EXPERIENCES
2009 - 2001 // 8 years. Dubai, UAE, working and living.
2000 - 2001 // 4 months. Bali, Indonesia, working with record labels.
1997 - 1996 // 6 months. India, motorbike (Endfield) from south to north.
1996 - 1995 // 6 months. USA (NYC & LA), working with set decorations.
1995 - 1994 // 4 months. Central &South America, studying Spanish and traveling.
1993 - 1992 // 4 months. East Africa (Kenya & Tanzania), helping out at schools and traveling.
1989 - 1988 // 4 months. Caribbean, working on boats.
2000 - 2001 // 4 months. Bali, Indonesia, working with record labels.
1997 - 1996 // 6 months. India, motorbike (Endfield) from south to north.
1996 - 1995 // 6 months. USA (NYC & LA), working with set decorations.
1995 - 1994 // 4 months. Central &South America, studying Spanish and traveling.
1993 - 1992 // 4 months. East Africa (Kenya & Tanzania), helping out at schools and traveling.
1989 - 1988 // 4 months. Caribbean, working on boats.
ADDITIONAL - OTHER INTERESTS
My family; Jessica, Milo and Nova, travel, music, movies, meditation, chess, run in green lush nature and be by the ocean.
PORTFOLIO
http://forzaloets.com/
REFERENCE
On Request: christian@forzaloets.com / +46 (0)709 337031