Launched new corporate brand and developed guidelines to manage consistency across portfolio of products
Led and mentored creative team to develop effective design solutions for print, web and mobile
Applied consistent branding on corporate design initiatives and developed production schedules for all projects
Created and managed all branding and sales materials for large portfolio of products
Researched and applied new and innovative marketing strategies to increase sales
Provided creative and strategic guidance, messaging and product positioning as corporate brand ambassador
Managed budgets for stock photography/illustration, printing and production
Fostered relationships with editorial, advertising, circulation and product innovation groups

Art directed creative team, designed, produced and managed design projects for in-house creative services
Worked with leadership to refresh logo, developed and relaunched new brand position and design guidelines
Increased quality and ensured timely delivery of design work

Art directed, designed and produced full color publications and marketing design projects
Supervised and directed designers on projects and production schedules
Worked with leadership to develop branding guidelines
Built working relationships within marketing group and company-wide

Developed creative strategy and design direction for local and national marketing campaigns
Mentored designers nationwide to share firm knowledge and winning practices
Provided art direction and guidance on firm’s branding guidelines
Managed and directed design staff to ensure timely delivery of projects
Worked with diverse group of people, departments, and seniority levels within the organization

Designed and produced launch year of full-color classroom magazine for grades 3-6
Developed visual identity for new National Geographic publication with subscriptions of 1.1 million
Matched National Geographic’s standard of quality while under tight deadlines
Art directed illustrators and photographers, manage budgets for all artwork
Provided design support during color proofing sessions, supervised and directed photo research staff

Created design solutions for a wide variety of projects and clients in a design firm environment
Photo research, project management, client services, design production

Created and coordinated all design and production projects in an ad agency environment including advertising, sales materials, outdoor, and posters.