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The heart of any successful advertising/marketing campaign, regardless of the ultimate media used, is a meaningful concept. A central selling idea that will truly connect with whatever audience you're trying to motivate to action. All while never forgetting the human element.
  • CIO -- Chief Improv Officer
    Improving with Improv — New York, NY, USA
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Looking to partner with anyone who could use my kind of thinking and writing. Let's connect. Let's talk.
Member Since: Jul 16, 2009