Dimiter Petrov

UI / UX Designer, Product Creator, Entrepreneur

Sofia, Bulgaria

Work Experience

Norre Design Lab

Co-Founder, Creative Lead

Norre Lab is a compact digital product and graphic design studio. We work remotely with a very few international clients mainly from the fin-tech industry, but not only. Our relationships with clients are based on mutual trust, honesty and respect.

Notable achievements

— Designed and created the brand for a complex, responsive, web-based peer-to-peer investment platform for financing postgraduate education

— Designed the UI/UX for a complex trading app for both iOS and Android mobile platforms (cryptocurrencies, stocks, forex, commodities, cfd’s etc.)

— Designed brands and identities for businesses in fields such as innovation acceleration, education, high-tech mountain biking, fin-tech, business travel and others
December 2016 - Present Bulgaria


Freelance digital product designer

Toptal is an exclusive network of top freelance software developers, designers and finance experts in the world — the top 3% of all, as theу claim. I accepted the challenge and after a series of meticulous Skype interviews and test projects was lucky to be accepted into this closed society of like-minded people. Among their clients are HP, AirBNB, J.P. Morgan, Emirates, Pfizer and many more.
February 2017 - Present


Creative Lead

Tradeo is a disruptive fin-tech company, probably the first to revolutionize the social trading experience (cryptocurrencies, forex, commodities, stocks, etc.). The company's goal is to make financial markets more accessible to inexperienced traders and investors by offering them clever trading and learning tools.

Notable achievements
— Our team managed to turn an ambitious start-up into a profitable business (Tradeo was successfully sold in 2017)
— Created the entire brand from scratch that later became an influencer in the financial markets (often copied by some competitors)
— Gained substantial experience in creating a complex multi-platform (Web, iOS, Android) digital product from scratch
— Worked with a brilliant team of developers coming from Google, Cern, IBM, Skryll etc.
— Developed further interest and knowledge towards the financial markets, economics and sustainable business models
— Recruited, lead and inspired a team of 4 designers
April 2012 - December 2014 Bulgaria

INTO Branding

Logo & identity designer, freelance

INTO is an international branding company with a strategic approach; coupled with systematic design and passion; creates innovative, strong and sustainable brands. INTO offices are located in Munich, Moscow, Sofia and Dubai.
2012 - 2015 Bulgaria

The Mags Agency

Senior Designer, Creative Lead

The Mags is a full service interactive design agency with offices in Sofia, Bulgaria and Frankfurt, Germany. The agency is working with international brands such as Henkel, Kraft foods, Coca-cola, Pernod Ricard, Starbev, Ferrero Rocher, Ideal Standard, KFC, Volkswagen and others.

Main responsibilities
— Leading a team of 6 designers & creatives
— Quality improvement & benchmarking
— Rebranding from Mag studio to The Mags Agency
— Leading the creation of digital marketing campaigns & interfaces
— Expanding the brand to the german market
— Development of an effective business methodology & analysis
August 2010 - March 2012 Bulgaria

Athlon Digital Production

Freelance UI / UX designer

Athlon is a production company that specialises in helping international
 agencies and brands create smarter digital products and services. Athlon's offices are located in London, Athens and Sofia.

Main responsibilities
— User interface design
— Website design
— Widgets design
2010 - 2013 Bulgaria

Amity Studio

Co-founder, Senior Designer

Amity is an award-winning pioneer creative design studio based in Sofia, Bulgaria. Amity is working with international and local clients such as Bulgaria Air, Chaos group (V-ray), UBB bank, Maxim magazine, Foreign policy magazine, Vasko Vassilev, Neshka Robeva, Zoom architects and others.
September 2002 - August 2010 Bulgaria

Egoist Magazine

Graphic designer, Illustrator, Author

Egoist was an emblematic bulgarian lifestyle magazine published between 1996 & 2006. After it's birth, Egoist quickly became a symbol of the 90's with it's specific visual & copywriting style. Among it's most famous authors were Ina Grigorova, Ivaylo (Noisy) Tsvetkov, Martin Karbovski, Alexander Zhekov, Emilian Sabev, Elenko Elenkov & Bogdan Roussev.
September 1998 - July 2001 Sofia, Bulgaria


National Academy Of Art

BA, Interior and graphic design

Courses: Typography, Graphic design, Interior design, Poster design, History of arts, Computer graphics, Painting, Classic drawing, Philosophy, Classic photography
1997 - 2002 Sofia, Bulgaria

School Of Applied Arts (Saint Lucas)

Secondary education

Courses: Graphic design, Poster design, Computer graphics, History of arts, Painting, Classic drawing, Philosophy, Sculpture
1992 - 1997 Sofia, Bulgaria


English (Fluent),
Bulgarian (Native),
Russian (Conversational),


Web Awards / 2012

1st place in the Portfolio category for the website http://www.themags.com/


Web Awards / 2011

1st places in 3 categories (Peter Stoyanov, Tesy, SOT161)


CSS Winner / 2011

Developi.ca website is a CSS winner of the day on 25th of April, 2011


FARA Awards / 2008

Interactive design category award for the website www.dssport.com (with Amity Studio)


FARA Awards / 2007

FARA Award for UBB bank campaign “Chicken”, TVC, http://www.amitystudio.com/portfolio/video/ubb-chicken/ (with Amity Studio)


FARA Awards / 2006

Interactive design category award for the website http://www.bliss.bg/ (with Amity Studio)



Advertising, Analysis, Android, Art Direction, Brand Identity, Branding, Concepting, Corporate Identity, Creative Direction, Entrepreneurship, Illustration, Interactive Design, Interface Design, IOS, IPad, IPhone, Logo, Logotype Design , Packaging, Problem Solving, Team Leadership, UI, Ux,