Cathy Broadwell

Giant Leaps Creative

Alexandria, VA, USA
Cathy is an internationally award-winning art director and designer with more than 25 years’ experience. A versatile talent, strategic thinker and superb conceptualizer, Cathy also understands that creative is a functional additive of a “real world” marketing effort; that is, she knows that her work ultimately has a bottom-line responsibility to drive and produce desired business results.

Work Experience

Giant Leaps Creative LLC

Creative Director, Owner

Conceived and created a boutique graphic design business, focusing on companies and individuals who value high quality design to help support their passionately driven missions, producing both print and digital creative solutions. Clients include Cyveillance, Live Your Legend, TransitSystems, ROI Advertising and various small businesses and independent, specialty customers.
August 2014 - Present Alexandria, Virginia, United States

ROI Advertising

Creative Director, VP / Advanced from Senior Art Director

Serve as creative director for award-winning, full-service ad agency. Lead and coordinate multi-tasked teams to concept, direct and produce online and print marketing programs, while trafficking all jobs. Evaluate and elevate skill levels of team personnel. Assist in
managing all aspects of the company working closely with owners. Identify vendors and manage freelance designers. Instrumental in development of marketing campaigns, brand positioning strategies, media placement and in creating online marketing arm of
company. Developed production management system for review and tracking of design projects. Clients include The Ritz-Carlton, XM Satellite Radio, Sprint/Nextel, Redskins, Cox Communications, The Baltimore Sun, NFL and the Cystic Fibrosis Foundation.
February 2000 - August 2014 Annandale, Virginia, United States

MacVicar Design + Communications

Art Director / Advanced from Senior Designer

Managed, directed and worked with the design team for award-winning design studio, collaborating closely with owner. Provided creative direction, conceptualized and designed projects including annual reports, corporate brochures, publications, conference and promotional materials, corporate identity and Web page design. Participated in all project phases—client proposals, brainstorming, concept development, designing, final production and presschecks. Maintained close contact with paper vendors, printers and clients to insure quality. Clients included MCI, Library of Congress, George Washington University, Arter & Hadden Law Firm and Hewlett-Packard.
April 1997 - February 2000 Arlington, Virginia, United States

DePersico Design

Art Director / Advanced from Senior Designer

Provided creative direction, design, production management and computer illustrations for national clients including: Campbell’s, Tastykake, Marvel Comics, Mrs. Smith’s, Zenith and Panasonic. Participated as project manager and principle designer for both the Marvel Masterpiece ’96 Card Set and the NHL Trading Card Set for Fleer Corp.
January 1995 - April 1997 Havertown, Pennsylvania, United States

Reality Online, Inc.

Senior Graphic Designer / Advanced from Graphic Designer

As assistant to the Creative Director, created all printed material for financial software company from concept to printed piece. Managed all aspects of art department including estimating and negotiating printing costs & hiring contractors/vendors to assure quality production. Contributed to 25% sales increase during employment.
January 1993 - September 1994 King of Prussia, Pennsylvania, United States

Valley Forge Press

Graphic Designer

Generated weekly newsmagazines distributed to 150K+ readers for healthcare publishing company. Operated Linotronic 260.
April 1992 - January 1993 Valley Forge, Pennsylvania, United States

Hunt Manufacturing Co.

Production Artist

Apprenticeship in design, layout and paste-up of mechanicals for ad slicks. Produced product sell sheets for over 46 states for major art supply company.
January 1991 - June 1991 Philadelphia, Pennsylvania, United States

Education

Drexel University

Bachelor of Science, Graphic Design

Cum Laude, Dean's List
September 1988 - April 1992 Philadelphia, Pennsylvania, United States

George Washington University

Certificate Program, Interactive Multimedia

Completed a 2-year certificate program in Interactive Multimedia at George Washington University with a concentration in Flash and Dreamweaver, to round out my Web design and multimedia skills.
December 2000 - December 2002 Washington, District of Columbia, United States

The Corcoran School Of Art

Continuing Education Classes

Additional instruction at The Corcoran School of Art in Web site design
January 1998 - May 1998 Washington, District of Columbia, United States

University Of Glasglow - The Glasgow School Of Art

Study Abroad Program with Drexel University

Additional courses taken abroad in fine art, art history and marketing include: Glasgow School of Art, Scotland and Caribbean Artists Today in Florence, Italy.
February 1991 - May 1991 Glasgow, United Kingdom

Languages

French (Conversational),

Awards

Service Industry Advertising Awards

Merit Award, Eiseman Wedding Invitations

2015

The Communicator Awards

Gold Award of Excellence in Cover Design Category – Danaher Corporation – 2011 Annual Report (Creative Direction)

2013

The Communicator Awards

Silver Award of Distinction in Corporation Category – Danaher Corporation – 2011 Annual Report (Creative Direction)

2013

Service Industry Advertising Awards

Bronze Award, Danaher Corporation – 2010 Annual Report (Creative Direction)

2012

Service Industry Advertising Awards

Silver Award, Boston Properties – 2200 Pennsylvania Avenue Brochure

2010

Service Industry Advertising Awards

Silver Award, Rizik's – Website Design (Creative Direction)

2010

Service Industry Advertising Awards

Merit Award, Danaher Corporation – 2009 Annual Report (Creative Direction)

2010

Davey Awards

Gold Award, Boston Properties – 2200 Pennsylvania Avenue Brochure

2009

Service Industry Advertising Awards

Bronze Award, Boston Properties – Annapolis Junction Brochure

2009

Creative Circle Awards - The Advertising Creative Circle

Silver Award, Danaher Corporation – 2007 Annual Report (Creative Direction)

2008

Davey Awards

Silver Award, Danaher Corporation – 2007 Annual Report (Creative Direction)

2008

Service Industry Advertising Awards

Bronze Award, Dupont Grille – Website Design

2007

Service Industry Advertising Awards

Silver Award, Le Paradou – Direct Mail Puzzle Piece (Creative Direction)

2007

The Communicator Awards

Award of Excellence, Marriott Harbor Beach Resort & Spa – DM Flash Presentation (Creative Direction)

2006

The Communicator Awards

Award of Distinction, Washington Redskins – Stadium Ticket Design

2006

The Communicator Awards

Award of Excellence, J.E. Roberts Company – Skyscraper Book Direct Mailing

2006

The Communicator Awards

Honorable Mention, Colony House Furniture – Print Magazine Advertising Campaign

2006

Service Industry Advertising Awards

Best of Show & Gold Award, The Ritz-Carlton Hotels of Greater Washington, D.C. – Food and Beverage Collateral

2005

The Communicator Awards

Award of Excellence, The Ritz-Carlton Hotels of Greater Washington, D.C. – Food and Beverage Collateral

2005

Service Industry Advertising Awards

Bronze Award, The Ritz-Carlton, Tysons Corner – "The Seven Days of Senses" Valentine's Day Direct Mail (Creative Direction)

2006

Service Industry Advertising Awards

Award of Distinction, J.E. Roberts Company – Investor Conference Materials

2005

Service Industry Advertising Awards

Gold Award, The Ritz-Carlton Hotels of the Northeast – The Northeast Corridor Newsletter

2005

The Communicator Awards

Gold Award, J.E. Roberts Company – Investor Conference Materials

2005

The Communicator Awards

Award of Distinction, BEA Systems – Hudson NYC Conference Invitation

2005

Service Industry Advertising Awards

Award of Merit, BEA Systems – Hudson NYC Conference Invitation

2005

The Communicator Awards

Award of Excellence, "Extra Points" NFL Toolkit "Marketing Campaign In A Box"

2005

Service Industry Advertising Awards

Gold Award, "Extra Points" NFL Toolkit "Marketing Campaign In A Box"

2005

Service Industry Advertising Awards

Award of Merit, Buckingham Mortgage – Corporate Brochure

2005

The Communicator Awards

Award of Distinction, The Ritz-Carlton, Tysons Corner – "The Seven Days of Senses" Valentine's Day Direct Mail (Creative Direction)

2005

Mead/Westvaco Papers Group

Award of Excellence, Marriott Harbor Beach Resort & Spa – Currents Newsletter

2003

Coolhomepages.com

Personal site (listed at top) featured as Outstanding Flash Website from CoolHomePages.com

Consolidated Papers

Award of Excellence from Consolidated Papers, Inc. for St Andrew’s Episcopal School Viewbook

Consolidated Papers

Award of Excellence from Mohawk Paper for the Federal Data Corporation collateral materials consisting of a folder, brochure and letterhead with new logo design

The Big Book Of Logos

Featured / Published Work, Reality Technologies, Inc. Logo

MCI

Ovation Award for top-notch work on MCI Today makeover for their internal newsletter

Aqua Awards

Honored with the opportunity to judge the Aqua Awards for the International Bottled Water Association

Art Directors Club - Philadelphia

Nominated for Philadelphia Art Director’s Award for Maggio Cheese Packaging

Entertainment Industry

Spider-Man Entertainment Card set voted “Hottest Non-Sport Card Set” by consumers

Skills

Adobe Acrobat Pro, Adobe Illustrator, Adobe Photoshop, Flash Animation Design, Gif Animation Design, Microsoft Word, Package Design, Publication Design, Suitcase Fusion, Web Design, Adobe Dreamweaver, Adobe Indesign, Illustration Skills, Microsoft Powerpoint, Photo Maniplulaton, Social Media,