Carolina Losada
Graphic Designer/Art Director
San Jose, CA, USAWork Experience
COAKLEY HEAGERTY
CONTRACTOR ART DIRECTOR
Contract work as an Art Director in charge of designing and developing marketing campaigns, executing rebranding strategies and conceptualizing print and web material for various clients. Worked along with copywriters, photographers, web developers and account managers to execute projects.
April 2011
- November 2011
San Jose, California, United States
INDELIBLE LAB
CREATIVE DIRECTOR/PROJECT MANAGER
Indeliblelab is a creative collaborative lab developed in conjunction with Aurelio Guzmán as an outlet for more experimental design, motion graphics and branding.
As Project Manager at Indeliblelab I have served as liaison between clients and the lab overseeing all projects from concept to completion. In charge of establishing deadlines, coordinating resources and keeping communication clear between clients and the lab. I have also developed and led client presentations.
As Creative Director and Brand Manager I have worked together with clients in developing their business core mission and vision translating their vision through conceptualization and development of ideas into effective brand strategies.
As Graphic Designer I have been in charge of brand strategies and their application to marketing material such as print products, packaging, motion graphics, web and stationery. I have developmed style guides and guidelines for brand usage in print and web.
As web designer I have designed and developed interactive media, eblasts, newsletters and have managed and collaborated with systems engineers in the execution of websites and the application of social media forms to brands.
As Illustrator I have designed and created various pieces of art used for posters, icons and logos.
As photographer I have art directed photo shoots, set up shoots and have photographed various subjects.
As translator I manage communications with Spanish speaking clients and work on the internationalization of brand strategies for Spanish language markets.
As Project Manager at Indeliblelab I have served as liaison between clients and the lab overseeing all projects from concept to completion. In charge of establishing deadlines, coordinating resources and keeping communication clear between clients and the lab. I have also developed and led client presentations.
As Creative Director and Brand Manager I have worked together with clients in developing their business core mission and vision translating their vision through conceptualization and development of ideas into effective brand strategies.
As Graphic Designer I have been in charge of brand strategies and their application to marketing material such as print products, packaging, motion graphics, web and stationery. I have developmed style guides and guidelines for brand usage in print and web.
As web designer I have designed and developed interactive media, eblasts, newsletters and have managed and collaborated with systems engineers in the execution of websites and the application of social media forms to brands.
As Illustrator I have designed and created various pieces of art used for posters, icons and logos.
As photographer I have art directed photo shoots, set up shoots and have photographed various subjects.
As translator I manage communications with Spanish speaking clients and work on the internationalization of brand strategies for Spanish language markets.
January 2010
-
Palo Alto, California, United States
TOMPERT DESIGN
GRAPHIC DESIGNER
I worked on overseeing projects from concept to completion. Developed and designed print material including brochures, booklets, mailers, annual reports, stationery and packaging. I have participated in the ideation of logo marks and execution of illustrations. I have also created fine art pieces as interior design elements. I designed various websites from initial UI architecture through graphic design and coding of specific elements. Coordinated and oversaw production of print materials with clients and printers, often attending press checks to ensure perfect output of materials. I art directed and executed photo shoots and photo retouching of the studio's print pieces to be used in the portfolio and website.
From Jan 2010 to Dec 2010 I worked as a contractor graphic designer for Tompert Design in charge of concept ideation and execution of logos, annual reports, print material, websites and illustrations. Manage projects from concept to execution and final output.
From Jan 2010 to Dec 2010 I worked as a contractor graphic designer for Tompert Design in charge of concept ideation and execution of logos, annual reports, print material, websites and illustrations. Manage projects from concept to execution and final output.
January 2007
- December 2010
Palo Alto, California, United States
RAYGUN STUDIO
CONTRACTOR GRAPHIC DESIGNER
Contract work as graphic designer producing customer facing retail marketing material for large multinational clients.
January 2010
- December 2010
Palo Alto, California, United States
MEDIAFISH CREATIVE
GRAPHIC DESIGNER
I conceptualized and designed corporate stationery and collateral. I developed websites from concept to completion, designed print advertisements, conceptualized and executed branding materials including logo marks, webpages, advertisements, retail brochures and billboards.
July 2006
- December 2006
Los Angeles, California, United States
SAGA - STUDENT ADVERTISING GRAPHICS ASSOCIATION
DIRECTOR OF PROMOTIONS
As Art Director of all promotional material I was responsible for all marketing material, supervised and mentor students on various design projects and planned and organized special events for the graphic design department.
September 2006
- December 2006
Northridge, California, United States
VERTIS, INC
SENIOR GRAPHIC DESIGNER/SWAT TEAM MEMBER
As Senior Graphic Designer I was responsible for the conceptualization and design of print advertisements. Photo-retouching, enhancement and manipulation of images. I designed and developed spec and specialty accounts advertisements. As part of the four member team; SWAT – Special Workflow and Advertisement Training I was in charge of the training of junior designers, management of workflow and assisting in managerial support including style proofing. I underwent extensive managerial training and customer interaction/support. I quickly achieved non-proofing status of all work due to exemplary accuracy. I headed the Spanish account team providing translation and design and participated in all sponsored training classes to ensure continued learning and growth.
November 2001
- December 2006
Van Nuys, California, United States
Education
California State University, Northridge
BA IN ART WITH A CONCENTRATION IN GRAPHIC DESIGN, CUM LAUDE
May 2007
Northridge, California, United States
Los Angeles Valley College
ASSOCIATE IN ARTS, LIBERAL ARTS AND SCIENCE, CUM LAUDE
November 2004
Los Angeles, California, United States
California State University, Northridge
CERTIFICATE IN ADVANCED PROFESSIONAL DEVELOPMENT WITH DISTINCTIONS FOR DIGITAL MEDIA AND DESIGN WITH A PRINT MEDIA EMPHASIS
May 2004
Northridge, California, United States
Languages
Spanish (Native),
English (Fluent),
Awards
BETA DELTA SIGMA CHAPTER OF PHI THETA KAPPA
Member from 2005 - 2007
Awards
Create Magazine
STUDENT ENTRY/GOLD AWARD
200711
BLACKBOOK ANNUAL REPORT
GLOBAL FUND FOR WOMEN AR 2007
200801
LOGO LOUNGE 6
MICHAEL PLEGGE'S LOGO
201101
HOW INTERNATIONAL DESIGN AWARDS
MICHAEL PLEGGE'S LOGO
201101
Skills
CMS,
Adobe Design Premium ,
Cinema 4D,
Color Theory And Color Matching,
Dreamweaver,
Flash,
Glass Fussing,
Illustrator,
Indesign,
Letterpress,
Photoshop,
Pottery,
Print Production,
Traditional Fine Arts Skills,
Visual Conceptualization,
XHTML/CSS,