Over the past two years, in addition to driving the marketing strategy, I have spearheaded designing and developing an innovative internal software project that harnesses live data from the MLS system. This powerful tool processes MLS data in real-time and transforms it into tailored email campaigns. The primary aim? To engage real estate agents at specific touchpoints in their listing and marketing journey, ensuring timely and relevant communications.
I have also designed our recent launch of a comprehensive React-based application for real estate professionals. This app is not just another tool; it's a complete ecosystem that supports real estate agents in every facet of their profession.
⇨ Here's a snapshot of its features:
✪Transaction Management: A seamless interface that simplifies the complex process of managing real estate transactions from start to finish.
✪Full-Scale Marketing & Print Ordering: This enables agents to design, customize, and order their marketing materials without ever leaving the app.
✪ChatGPT & Bard Integration: An advanced AI system is embedded within the app and integrated with MLS, offering real-time content creation, social media posting, MLS listing enhancements, support, and advice to agents, enhancing their decision-making and client interactions.

⇨ Responsibilities
✪ Chief storyteller.
✪ Tech stack management
✪ Brand management
✪ Planning, implementing, and overseeing all marketing and advertising campaigns.
✪ Liaising with sales and public relations teams to align objectives.
✪ Growing and developing the in-house marketing team.
✪ Growing and developing the in-house creative and print teams.
✪ Conducting market research and staying abreast of competitor positioning.
✪ Contributing to new business development initiatives.
✪ Budget management.
✪ Oversee social media marketing & content marketing strategy.
✪ Audience research, expansion, and clienteling strategies.
✪ Build brand awareness and positioning.

Lead Spencer's TV & Appliance digital brand strategy, creative, growth marketing, communications and consumer insights. I work closely with our vendors, 3rd party agencies and internal sales departments to develop marketing strategies that will help maximize revenue as well as market share.
⇨ Responsibilities
✪ Oversee the Marketing Department - Monitor, Strategize & Refine Campaign Tactics.
✪ Plan, direct, and coordinate MM budget for advertising campaigns.
✪ Manage daily account responsibilities associated with Google and other search platforms.
✪ Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
✪ Manage large keyword lists.
✪ Provide creative copy and graphical ads.
✪ Manage Display network placement and contextual advertising platforms.
✪ Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
✪ Oversee social media marketing & content marketing strategy.
✪ Competitor research and tracking.
✪ Audience research, expansion and clienteling strategies.
✪ Develop budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
✪ Develop and manage major co-op advertising campaigns.
✪ Build brand awareness and positioning.

As Marketing Director for Tom Wheelwright's WealthAbility®, I am responsible for driving awareness, acquisition, and retention for all of our brands.
Delivering success thorough the launch of multifunctional marketing strategies for promotion of the brands in the global marketplace. Our ecosystem is comprised of: WealthAbility®, The WealthAbility Network®, global speaking engagements, Tom's bestselling Tax-Free Wealth book, The WealthAbility Show® with Tom Wheelwright CPA, and The WealthAbility for CPAs Show®.
Tom is the Tax Advisor to Robert Kiyosaki (Rich Dad Poor Dad) and is a Rich Dad Advisor.
✪ The WealthAbility® goal is to help people achieve their financial dreams faster by permanently and legally reducing their taxes (everyone's biggest expense), make a difference in the world, and leave a positive legacy. Our work has been seen in Forbes, The Wall Street Journal, The Washington Post, FOX, NPR, ABC, and hundreds of media outlets.

✪ Key To Success:
⇨ Marketing Research and Intelligence
⇨Competitive analysis
⇨ Marketing Strategy
⇨ DOING THE WORK!

■ WealthAbility is Tom Wheelwright’s revolutionary platform of educational tools and global network of CPAs trusted by over 244,123 entrepreneurs and investors to reduce taxes and create wealth.

✪"Arouse in the other person an eager want. He who can do this has the whole world with him." - Dale Carnegie

Designed and implemented three new platforms that allow laymen and physicians alike to quickly and easily research cancer types, worldwide clinical trials, and drug options. I lead the entire creative development and rollout of the programs which won international attention and awards from the likes of The AARC and ASPHO. The new tools have resulted in a 20% increase in app downloads and a 75% boost in membership.

✪ Key To Success:
⇨ Provide the creative vision, product design, and development
⇨ Work closely with our hospital partners as well as families that are affected by childhood cancer

■ The Purple Society is a childhood cancer foundation dedicated to helping families fighting childhood cancer find resources. Our interactive tools and educational programs help the families make better decisions about treatments. Our website and apps deliver valuable information and allow for families to stay connected during treatment. Our technology is used daily by children's hospitals and patients around the world.

Designed and launched a highly advanced SaaS communication, compliance, and training platform for multiple markets. This new platform broke all records in the mobile training app category, resulting in increased compliance for safety driven construction companies, and an increase in OSHA compliance for government mandated training facilities.

✪ Key To Success:
⇨ Provide the creative vision, product design, and market direction for the team
⇨ Work closely with our software, design, e-commerce, and business development teams

■ I was CCO of the sister software firm (Software Ops) that designed and built the entire platform as well as the iOS and Android apps. Because Software Ops is part owner of the software as well as the developers it allowed me to explore new and innovative ways to build, market, and develop channels inside of the product company, while being an integral part of the overall design and user experience of the product.

Provided the comprehensive vision for the Software Ops brand and product channels. I worked directly with designers, product managers, and software engineers on complex SaaS Cloud Platforms and the native mobile apps they power. Increased production by 25% while expanding the sales capacity. During my tenure I was asked to sit on the judging panel for the international Webby and Davey Awards, in recognition of my design and development experience across multiple market segments.

✪ Key To Success:
⇨ Provide the creative vision, product design, and product development for all agency products
⇨ Work closely with clients providing the bridge between ideation, design, and development

■ I provided a comprehensive vision for the Software Ops brand and product channels. Utilizing external and internal resources to forecast future direction and maintain knowledge of trend, market, and technology.

CBS interactive was expanding their footprint quickly, I directed the implementation of a centralized content management system for all CBS station/channel level content. The new content aggregation system increased news delivery time by 200% while allowing for the networks to manage their own local advertising. Advertising revenue increased by 50% in the first year alone and continues to increase today. I also was part of the team that evaluated new streaming technology which led to the acquisition of interactive properties like Last.fm and partnerships between Vevo and CBS Interactive Music Group.

✪ Key To Success:
⇨ Develop new and innovative revenue streams
⇨ Manage and expand the reach of our web properties
⇨ Establish new order procedures to maximize productivity
⇨ Educate and instruct staff on digital environments and technologies
⇨ Mentor and coach the sales team to expand their ability to close digital projects
⇨ Cultivate a team environment that enriches our employees work experience
⇨ Work closely with all levels of upper management regarding digital revenue channels and delivery.

■ Interactive properties I work directly with: AOL Radio, Yahoo! Music, Last.fm, Vevo Music Evolution, and the CBS Interactive Music Group

Microsoft Certified Systems Engineer (MCSE)