Bel Giles
Senior Digital Designer
Melbourne, AustraliaProfessional Attributes
Dynamic, client focused project management professional with transferable skills gained in the media publishing and advertising sectors. Employs commercial acumen and IT expertise to develop innovative material, continually improving through a natural progression from general graphic design to digital/multimedia design.
Core competencies and achievements
• Outstanding design work was acknowledged through awards. Received four News Awards when at The Advertiser for quality work at the company and Creative of the Year 2008 at the Advertising department’s annual award evening.
• Accomplished at providing live coverage for State election 2010. A fast paced and extremely challenging project was a complete success, with positive feedback, in excess of 50,000 views, plus a proud Editor and CEO.
• Designed and developed informative multimedia graphics at News Limited that improved news, sport and entertainment coverage. This included breaking news and in-depth reports on adelaidenow.com.au site and news.com.au group.
• Co-ordinated with front end developers to enhance Adelaidenow site and collaborated with a specialised team to develop/design a smart phone app. Assisted with ensuring that site met requirements and suggested enhancements.
• Performed a pivotal role on high profile projects at News Limited. Updated popup graphics with information, filmed and designed pre recording for streaming, created animations and graphics, and re-branded Adelaidenow with new style guide using wire framing.
• Created bi-monthly, 24 page direct marketing magazines at Local Profiler distributed across South Australia. Personally designed advertising up to a full page, completed layout and supplied artwork to printers within a tight schedule.
• Developed brand and graphics for weekly Bitchslap video, a portal for live streaming pandas in Adelaide Zoo, Newsforce that increased Adelaidenow content, and online interactive game Pie the Pies that was adapted for Sydney and Melbourne rugby.
Dynamic, client focused project management professional with transferable skills gained in the media publishing and advertising sectors. Employs commercial acumen and IT expertise to develop innovative material, continually improving through a natural progression from general graphic design to digital/multimedia design.
Core competencies and achievements
• Outstanding design work was acknowledged through awards. Received four News Awards when at The Advertiser for quality work at the company and Creative of the Year 2008 at the Advertising department’s annual award evening.
• Accomplished at providing live coverage for State election 2010. A fast paced and extremely challenging project was a complete success, with positive feedback, in excess of 50,000 views, plus a proud Editor and CEO.
• Designed and developed informative multimedia graphics at News Limited that improved news, sport and entertainment coverage. This included breaking news and in-depth reports on adelaidenow.com.au site and news.com.au group.
• Co-ordinated with front end developers to enhance Adelaidenow site and collaborated with a specialised team to develop/design a smart phone app. Assisted with ensuring that site met requirements and suggested enhancements.
• Performed a pivotal role on high profile projects at News Limited. Updated popup graphics with information, filmed and designed pre recording for streaming, created animations and graphics, and re-branded Adelaidenow with new style guide using wire framing.
• Created bi-monthly, 24 page direct marketing magazines at Local Profiler distributed across South Australia. Personally designed advertising up to a full page, completed layout and supplied artwork to printers within a tight schedule.
• Developed brand and graphics for weekly Bitchslap video, a portal for live streaming pandas in Adelaide Zoo, Newsforce that increased Adelaidenow content, and online interactive game Pie the Pies that was adapted for Sydney and Melbourne rugby.
Work Experience
Milo&Co.
Senior Digital Designer
August 2016
-
Australia
News International
Digital Designer - Marketing
The Senior Digital Designer role within the Marketing department was to service the digital arm of the department. Along with creating graphics, animations, online competitions, interactive multimedia to support existing campaigns. The role also required visualising and concept building of ideas to enhance the digital experience of the online audience.
March 2013
- January 2014
London, United Kingdom
News International
Digital Designer - Research and Development
Research and Development is a department in which ideas, testing and prototyping are nurtured into products that can enhance or be incorporated into the existing platforms for all NI publications. No idea is too grand.
• Brain storm, Develop and design prototypes from wireframing through to final products, for
Websites, Smart Phone and tablets with UX at the forefront of the design.
• Create animations in after effects, including video intro/outros, and informative shorts.
• Developing prototypes with a quick turnaround to help convey ideas to stakeholders.
• Provide pixel perfect artwork for developers to implement.
• Build Flash interactives for marketing campaigns.
• Working on major long-term project for The Time and The Sun Online.
• Brain storm, Develop and design prototypes from wireframing through to final products, for
Websites, Smart Phone and tablets with UX at the forefront of the design.
• Create animations in after effects, including video intro/outros, and informative shorts.
• Developing prototypes with a quick turnaround to help convey ideas to stakeholders.
• Provide pixel perfect artwork for developers to implement.
• Build Flash interactives for marketing campaigns.
• Working on major long-term project for The Time and The Sun Online.
June 2012
- March 2013
London, United Kingdom
Harrods Magazine
Digital Designer
During my freelance role Harrods Magazine was the Highly Commended App for the
BSME Brand App of the year 2012.
• Design and Develop Harrods Monthly Magazine iPad App. Creating interactive features, from the wireframing stage to final design output.
• Design and Develop and maintain Harrods Monthly Magazine website using pre exiting CMS.
• Design High-end presentations/proposals for prospective advertising opportunities.
• Design branded marketing material including banners, Emails & Media kits.
BSME Brand App of the year 2012.
• Design and Develop Harrods Monthly Magazine iPad App. Creating interactive features, from the wireframing stage to final design output.
• Design and Develop and maintain Harrods Monthly Magazine website using pre exiting CMS.
• Design High-end presentations/proposals for prospective advertising opportunities.
• Design branded marketing material including banners, Emails & Media kits.
April 2012
- July 2012
London, United Kingdom
Adelaide Now, News LTD
Senior Digital Designer
Owned by Advertiser Newspapers, adelaide.now.com.au has over 25m page impressions and 1,5m unique browsers, and the company additionally publishes The Advertiser.
• Successfully filmed, edited and produced videos such as interviews, news reports, features and press conferences.
• Created graphics to television standard for pre-shot and live online broadcasts, and content for site using Fatwire (CMS).
• Contributed to adelaidenow.com.au winning two major national awards as PANPA and News Awards 2010 Website of the Year.
• Employed strong interpersonal skills to interface with Editor, News and Art Directors, reporters
and senior managers.
• Worked from briefs on key projects such as state elections (2010) that impressively attracted
185,000 views.
• Designed the Newsforce brand in 2011 that encouraged readers to contribute to news via a smart phone app and micro-site.
• Owned by Advertiser Newspapers, adelaide.now.com.au has over 25m page impressions and 1,5m unique browsers, and the company publishes The Advertiser.
• Filmed and edited festivals and interviewed international artists, and selected in 2011 for an
Emerging Talent programme.
• Primary designer on a major project to re-brand and design adelaidenow.com.au for a user
friendly news website for launch in 05/2012.
• Successfully filmed, edited and produced videos such as interviews, news reports, features and press conferences.
• Created graphics to television standard for pre-shot and live online broadcasts, and content for site using Fatwire (CMS).
• Contributed to adelaidenow.com.au winning two major national awards as PANPA and News Awards 2010 Website of the Year.
• Employed strong interpersonal skills to interface with Editor, News and Art Directors, reporters
and senior managers.
• Worked from briefs on key projects such as state elections (2010) that impressively attracted
185,000 views.
• Designed the Newsforce brand in 2011 that encouraged readers to contribute to news via a smart phone app and micro-site.
• Owned by Advertiser Newspapers, adelaide.now.com.au has over 25m page impressions and 1,5m unique browsers, and the company publishes The Advertiser.
• Filmed and edited festivals and interviewed international artists, and selected in 2011 for an
Emerging Talent programme.
• Primary designer on a major project to re-brand and design adelaidenow.com.au for a user
friendly news website for launch in 05/2012.
2009
- 2012
Adelaide, Australia
Advertiser Newspapers, News LTD
Graphic/Digital Designer
• Worked in Creative Services team servicing entire all of ANPL publications incl. The Advertiser, The Sunday Mail, Adelaide Magazine, AdelaideNow.
• Adeptly accommodated briefs that included press advertising (magazine / newspaper), flash
presentations, advertising copy, websites, online advertising with Flash banners, marketing material such as promotional e-mails and micro sites.
• Created pros for reps that won AUS$100K and also developed flash adverts that received over
100,000 hits.
• Worked on a highly confidential presentation for The Advertiser’s MD to present nationally on the news strategy for marketing and circulation.
• Spearheaded marketing projects for a radiology clinic, maintained website for a large retail chain and created SME branding.
• Adeptly accommodated briefs that included press advertising (magazine / newspaper), flash
presentations, advertising copy, websites, online advertising with Flash banners, marketing material such as promotional e-mails and micro sites.
• Created pros for reps that won AUS$100K and also developed flash adverts that received over
100,000 hits.
• Worked on a highly confidential presentation for The Advertiser’s MD to present nationally on the news strategy for marketing and circulation.
• Spearheaded marketing projects for a radiology clinic, maintained website for a large retail chain and created SME branding.
2007
- 2009
Adelaide, Australia
Local Profiler/Lamb Creative
Art Director/Graphic Designer
• Senior designer who created all artwork for magazines, corporate branding, advertising,
and general graphic design.
• Liaised on a daily basis with printers and clients, used solid time management to adhere to
strict deadlines.
• A restructure of Local Profiler led to re-naming and new business plan, with a focus on
web design, printing and design.
• Designed all printing briefs, ranging from logo design, signage, websites, business cards and stationery.
• Achieved magazine deadlines through frequently working extended hours and multi-tasking.
and general graphic design.
• Liaised on a daily basis with printers and clients, used solid time management to adhere to
strict deadlines.
• A restructure of Local Profiler led to re-naming and new business plan, with a focus on
web design, printing and design.
• Designed all printing briefs, ranging from logo design, signage, websites, business cards and stationery.
• Achieved magazine deadlines through frequently working extended hours and multi-tasking.
2006
- 2007
Australia
Flinders University Union
Graphic Designer
Completed projects such as annual report, O’ball, 2006 student diary, booklets, posters and other promotional material.
2005
- 2006
Adelaide, Australia
Education
O'Halloran Hill TAFE
Advanced Diploma in Visual Communication and Graphic Design
January 2002
- January 2005
Adelaide, Australia
Skills
Adobe Aftereffects,
Adobe Dreamweaver,
Adobe Flash,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Adobe Premiere,
Advertising,
Animation,
Art Direction,
AS2,
AS3,
Blender 3D,
Branding,
Conceptual,
Creative,
CSS,
Editorial Design,
HTML,
Illustration,
Infographics,
Layout,
Logo,
Marketing,
Multimedia,
Newsprint,
Photo Manipulation,
Print,
Promotional,
Prototyping,
Storyboarding,
Style Guide,
UX/UI,
Video Editing,
Wireframing,