Corinne Prainito

Ecommerce Digital Designer & Developer

Sydney, Australia
Ecommerce Designer & Developer focused on increasing conversions through designs that provide a seamless customer experience.

Work Experience


Senior Digital Designer

Online Store Design, Online Store Platform Selection, Online Store Developer Selection, User Experience Design for Ecommerce.

Practicology is a strategic multichannel consultancy with offices in London, Sydney, Melbourne and Hong Kong. The 50-plus global team continues to grow, but our point of difference remains the same; every consultant has worked within retail and consumer brands and understands our clients’ challenges.

We deliver an end-to-end portfolio of services designed to address our clients’ digital challenges, including: consulting, data and analytics, optimisation, digital marketing, digital design and content, ecommerce trading, interim resource and training. We help you formulate a winning strategy underpinned by sound commercials, and supported by the right skills, processes and technology.

Australian clients include: Country Road, Pandora, Carlton United Breweries, Moet Hennessy, David Jones, Freedom, Converse, Nike, Adidas, Gazman, Calibre, Kathmandu and more.
August 2015 - Sydney, Australia


UI / UX Designer & Developer

Main roles were UX and UI design & development of responsive websites, digital apps, mobile apps & responsive eDMs; Wordpress theming & development, and; Web design for a great list of clients.

Clients included Edith Cowan University, Lotterywest, Heart Foundation, Peet National, Office of Road Safety, Dale Alcock, Macquarie University, University of Sydney, Alinta Energy and more.
August 2012 - February 2015 Perth, Australia

Doghouse Media

Creative Developer

Website design, Drupal Theming, Drupal Development, Project Management, Wireframing, Scheduling and MailChimp integrated eDMs

Clients include City of Perth, The Resource Channel, Cullen Wines, Offshore Marine Services Alliance, Backyard Productions, Vend Property, Virgin Australia, Zomp, Boutique Homes, The Match Group and more...
October 2011 - August 2012 Claremont, Australia


Web Designer / Developer

Lead designer & front-end developer for iiNet’s first mobile website.

Sole designer & front-end developer for the creation of Freezone - iiNet’s unmetered media portal.

Sole designer, illustrator & animator in the creation of Freezone Kids - iiNet’s unmetered media portal for 2 to 12 y.o.s.

Widget designer for iiNet's Fetch TV product.

Avatar designer for IPTV games.

UI/UX designer & front-end developer for an internal sales app built on a .NET framework.

Lead web designer and front-end developer for key marketing promotions (ie...microsites, flash banners, DMs, eDMs, static banners and more).

Design and development manager of the iiNet business website.
February 2008 - August 2011 Subiaco, Australia


Digital Designer / Developer

January 2003 - Present Australia


University Of Western Australia

Bachelor of Science (Exercise & Health Science)

Completed this part time, whilst working at OSA Group and completing Naturopathy (part time).
March 1998 - June 2004 Crawley-Nedlands, Australia

Health Schools Australia

Advanced Diploma of Naturopathy

Completed this part time whilst completing my BSc at UWA part time.
January 1998 - December 2004 Australia


English (Native),
Italian (Beginner),


WebAward - Web Marketing Association

For Outstanding Achievement in Web Development



Bespoke Websites, CSS, Digital Art, HTML, Illustration, Mobile, Prototyping, Science Communications, Shopify, UI Design , UI Development, UX Design, Web Design, Web Development, Wireframing, WordPress,

Recent web work - not yet visible on my portfolio.

Converse Australia
Re-designed the Converse Australia website to increase conversions.

Ultra Football
Designed the Ultra Football website sits on Shopify (I'll upload the original designs ASAP, as they differ somewhat to what is visible now).

Designed the Cycology UK website which sits on Shopify (I'll upload the original designs ASAP, as they differ somewhat to what is visible now).

Designed and developed with Shopify.

Peridot London
Designed and developed with Shopify.

Alinta Energy Exchange
Designed and developed with Wordpress.

Lize and Burbs Wedding website
Designed and developed with Wordpress.

Lotterywest Second Chance Draw
Developed using HTML5, CSS & JS to be iFramed into LW website.

Macquarie University Student Hub
UX and UI designer for the mobile and tablet interface and some of the desktop.

The Bond for Lotterywest
Lead developer. Designed and developed the mobile, tablet and site navigation on the fly. Consulted on UX and UI best practice for second phase improvements.