Stevie Caldarola

Graphic Designer | Marketing & Content Strategist | Writer/Editor | Photographer

Saint James, NY, USA
Stevie Caldarola is an avid listener who crafts ideas into innovative solutions.

Hi! Basically, I'm Red (a nickname given to me by my dad because of my auburn hair). I was the kid that asked why the sky is blue and put together science kits. I am passionate about sparking conversations and encouraging engagement and community.

I am a:
-Graphic Designer
-Marketing Strategist
-Writer/Editor
-Photographer
-Lighting Designer

Curiosity, collaboration, and storytelling are at the heart of what I do.

My philosophy is that there should be some fun in everything that you do. Whenever music is played, I get the urge to dance. I enjoy tinkering, asking why, solving puzzles, hands on projects, volleyball, playing guitar, home brewing and laughing. I am owned by my cat, Colfax, who thinks he’s a dog.

In 2009, I created Ladies of Craft Beer, an online publication written and run by women. The mission of LadiesOCB was to encourage more women to get involved in the largely male craft beer community. With over 30 contributors, I served as Editor-in-Chief, Head Writer, Marketing Strategist and Graphic Designer, organically gaining over 25.5K Twitter followers and 3.5K Facebook likes. LadiesOCB also hosted many events, including multiple quickly sold-our brunches that raised over $5K for the National Breast Cancer Foundation.

Since then, I've worked with companies to help develop print materials and digital marketing strategy, streamline systems, and create the voice of the company, which I then use to create opportunities for client engagement.

Work Experience

BasicallyRed

Graphic Designer | Marketing & Content Strategist | Writer/Editor | Photographer | Lighting Designer

Graphic Design (Logo, Branding, Marketing Materials, Event Journals, Advertisements, Web Graphics, and more), Photography, Lighting Design, Multimedia (Video Editing, Compositing and Motion Graphics), and Writing and Editing.
May 2007 - New York, United States

D&B Engineers And Architects, PC

Art Director

-Assess and create branding standards and strategy for company-wide practice across multiple locations.
-Design of proposals, templates, brochures, profiles/one sheets, internal and external newsletters, advertisements and other marketing materials, presentations, tradeshow materials, and more.
-Strategize organization, process standardization and expansion of marketing department to enhance proposal/campaign strategy and implementation.
-Spearheading quality control efforts to bring brand strategy up to date.
-Marketing strategy and implementation.
November 2015 - New York, United States

ARTiculate: Real&Clear

Business Development & Art Director

-Graphic Design - marketing and tradeshow materials, educational materials, web graphics, booklets,newsletters, branding development and implementation
-Strategy and implementation of all marketing initiatives
-Project management and development of sales strategy, business infrastructure and processes
-Editing of all content including educational content, blog posts, audio books, video scripts, and more
-Product design and creation including webinars, workshops, and audio and e-books
June 2013 - November 2015 Colorado, United States

Ladies Of Craft Beer

President and Editor-in-Chief

-Served as Editor-in-Chief and designed multi-contributor website with a mission to encourage more women to engage in the craft beer industry and community (site had approximately 30 contributors)
-Created all branding and graphics for website, email campaigns and social media
-Raised approximately $5,000 for the National Breast Cancer Foundation through ticket sales and raffles at various fundraising events
-Gained 25,000 Twitter followers organically and still growing
September 2010 - March 2013 New York, United States

Education

Bachelor of Fine Arts with Honors

My degree was in Theatre Design and Technology, specialized in Lighting Design, with a Minor in Photography. I was enrolled in the Honors College and attended on a Presidential Scholarship.
August 2003 - May 2007 Garden City, New York, United States

Awards

Edgy Award in Lighting Design

2015

Skills

Adobe After Effects, Adobe Audition, Adobe Illustrator, Adobe Indesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro , Benchmark, Constant Contact, CSS, Digital Design, Digital Photography, DSLR, Film Photography, Google Suite, HTML, Mailchimp, Office Suite, Print Design, Social Media, WordPress,