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The Octoblend process is a method for advancing brands by engaging with stakeholders on a more personal level. Blending goes beyond the standards manual by triggering a progressive brand evolution. It is about telling your story in a creative and thoughtful manner with respect to environment, history and market cl… Read More
The Octoblend process is a method for advancing brands by engaging with stakeholders on a more personal level. Blending goes beyond the standards manual by triggering a progressive brand evolution. It is about telling your story in a creative and thoughtful manner with respect to environment, history and market climate.

Strict guidelines and rigid assets that used to complement a brand now cause severe damage. Today’s encoders are savvy and opinionated with instant information at hand, forcing brands to be nimble. Like the venerable octopus, organizations need to understand when to be bold and when to adapt. To blend is to survive.

I am a communications consultant with expertise in brand identity development, strategy and management. I work from the point of view that communicators have a social responsibility to be pioneers of dissemination and believe compelling communication holds everything together. Knowing how to get to the root of a problem, unveil its essence and find innovative ways to effectively relay complex information is to understand the fundamental charge of visual, oral and written communication. Through creative and thoughtful client management, I excel at bringing brands from conception to reality. Read Less
  • Founder/President
    Octoblend — Springfield, OH, USA
  • Designer
    National Park Service — Washington, DC, USA
  • Senior Designer
    Slice, Inc. — Gaithersburg, MD, USA
  • Graphic Specialist and Brand Identity Project Manager
    The Jackson Laboratory — Bar Harbor, ME, USA
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    Ohio Sea Grant And Stone Laboratory — Columbus, OH, USA
  • Senior Designer and Brand Manager
    Ohio State Department Of Athletics — Columbus, OH, USA
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