Ashraf Majiet

Creative Director & Head of Design

Cape Town, South Africa
I am a Creative Director with 15 years of experience at agencies in Cape Town as well as in Dubai. With a focus on design, I have led the creative on many iconic local and international brands. My most recent branding achievement was creating an icon and identity for South Africa’s newest icon, The Zeitz MOCAA.

The longevity of branding is what I love most about my job. The idea that the logos and identities we create will likely outlast us and inspire future generations of creatives is what guides my work.

Work Experience

Superunion

Creative Director

January 2020 - Present Cape Town, South Africa

M & C Saatchi Ltd

Creative Director

I am the Creative Director managing Yardley, Superbalist.com and Sissy Boy at M&C Saatchi Abel.
December 2015 - December 2019 South Africa

M & C Saatchi Ltd

Head of Art

Head of Art I am responsible for the craft of all communication in the agency.
Part of my job includes mentoring the Art Directors. I am also the Creative Director on a few of the companies accounts.
August 2014 - December 2015 South Africa

Tonic International

Senior Art Director

I am currently having loads of fun at Tonic International working on brands like Audi, Yas Waterworld, Michelin and Roshan, Afghanistan's mobile telecom.
April 2010 - July 2014 United Arab Emirates

Y&R Dubai

Design Group Head

I moved to Dubai with my wife in 2007 to work at Y&R. The accounts I worked on included Harvey Nichols, Ford and LG amongst others.
March 2007 - April 2010 Dubai, United Arab Emirates

The Jupiter Drawing Room

Art Director/Designer

I began my career at the Jupiter Drawing Room in Cape Town, South Africa. During my time there, I got a chance to explore all avenues of design and art direction working with clients like The Design Indaba, Musica, Primi and various other retail clients.
January 2004 - February 2007 Cape Town, South Africa

Education

Cape Peninsula University Of Technology

Degree in Graphic Design

I am one of two people in my final year class to pass with distinction.
January 2000 - April 2004 Cape Town, South Africa

Awards

British Design & Art Direction (D&AD)

D&AD Wood Pencil for Interactive Travel Brochure

2007

Clio Advertising Awards

Silver Clio for Design Indaba Speaker Pack

200704

Cannes Lions

Finalist for Design Indaba Speaker Pack

2007

Cannes Lions

Young Lions Winner, UAE

2010

Loeries

Gold Craft Loerie for Metallica Ad

200609

Dubai Lynx International Advertising Festival

Bronze for Ecobility Packaging and ad campaign and Ad campaign

2009

Loeries

Bronze for Rock posters

2006

Loeries

Finalist for Jimmy Hendricks Poster for Musica

2006

Loeries

Finalist for POWA Ambient Media

2006

Loeries

Finalist for Daily Voice Press Ads

2005