Ashley Burton

Creative Director, Marketing/Comms

Chalk River, Ontario, Canada
Ashley is a conceptual thinker with keen business sense. She formulates innovative concepts that support company’s brands, marketing, products, and web development goals. Her passion, integrity, and energy are intense which drive her to succeed and always achieve high results. She is an outgoing leader who motivates colleagues, volunteers, partners, and 
government stakeholders to mobilize resources and to think in creative directions.

Her professionalism and passion has gained her a reputation for inspiring, motivating and leading with excellence.

Work Experience

Marketing & Communications Coordinator

- Delivering marketing and communications plans and coordinating marketing initiatives;
- Managing the creation of communications materials;
- Coordinating solicited and unsolicited media attention;
- Developing websites and managing web content;
- Integrating emerging social media tools to strengthen marketing strategies;
- Developing targeted radio campaigns and promotional videos for specific demographic markets;
- Conducting and reviewing Community Needs Assessments and tracking marketing plan performance;
- Managing volunteers and participating in recruitment and hiring;
- Presenting strategies, proposals, and budgets to the Executive Director and Board of Directors;
- Liaising with government partners and community stakeholders; and
- Developing and providing staff and volunteers with training for software, policies, and procedures.
August 2008 - September 2014 Canada

Special Events & Marketing Coordinator

- Secured profit of $31,619 for "Divine Divas" fundraising campaign.
- Responsible for managing and coordinating Divine Divas 2015, an event surpassing 600 + guests.
- Developing sponsorship packages and soliciting for event donors.
- Ensuring event operated smoothly, efficiently, and generated maximum revenue and exposure.
- Managed, supervised and orientated staff/volunteers (50 +) for evening event.
- Providing leadership, motivation, direction and support to volunteers/staff.

Event Details

This year marked the 10th Anniversary of our fundraiser Divine Diva’s, and our guests were not disappointed! A mystifying performance by Carnival Diablo was followed by a fun and energetic performance by Miss Jade London. Guests enjoyed themed cocktails by Flare Bartender, Steve Benson from Ottawa Cocktails while they nibbled on delicious appetizers from Dream’s Catering. They were also treated to a Photobooth, Expo, Candy Shoppe and a Mad Hatter Tea Party!
September 2014 - June 2015 Petawawa, Ontario, Canada

Education

Canadore College

Graphic Design Diploma

September 2004 - April 2007 North Bay, Ontario, Canada

Awards

Commendation - D. R Blanc Lieutenant Colonel Commanding Officer, Personnel Services

2015

Skills

Adobe Creative Suite, WordPress,