arielle casale

Art Director

Brooklyn, NY, USA

Work Experience

BUCK

Art Director

September 2021 - New York, New York, United States

& Walsh

Production Designer

Conceptualize, plan, and execute photo-based work in and out of house. Work collaboratively with designers, strategists, copywriters, and photographers to create compelling photography for brands as well as internal projects. Implement and maintain systems to optimize workflow and resource organization.
July 2019 - September 2021 New York, United States

Sagmeister & Walsh

Prop Stylist, Production Designer

Conceptualize, plan, and execute all photo-based work in and out of house. Work collaboratively with designers, strategists, copywriters and photographers to create compelling photography for brands as well as internally initiated projects for the agency. Implement and maintain systems to optimize workflow and resource organization.
April 2017 - Present New York, United States

The Makerie Studio

Design Assistant

Assisted in all aspects of design production for editorial and commercial set design for print, web, social, tvc, and retail display. Responsibilities include material sourcing, on-set styling, vendor relationships, and design research. Projects included Victoria's Secret Fashion Show, Tiffany & co, and a number of beauty brands.
May 2015 - September 2015 New York, United States

For The Makers

Creative Contributor

Created DIY content for monthly subscription boxes. Created exciting thematic photos to support each month's launch by engaging monthly subscribers and attracting new members.
October 2013 - September 2015 New York, United States

Hornet Inc

Freelance Fabricator, paper specialist

Interpret design boards into 3d paper crafted environments for stop motion animation. Utilizing 3d modeling, unwrapping/patterning, and paper plotter technology, bespoke props are created with efficiency, and brand accuracy. Oversees production timeline, color and design approval, outsourcing & assigning tasks to assistants.
April 2016 - New York, New York, United States

Education

Fashion Institute Of Technology (FIT)

Visual Presentation Exhibition Design

2-year program focused on the design and rendering for visual merchandising and point of purchase displays.
August 2013 - Present New York, United States

University Of North Carolina - Asheville (UNC)

Bachelor of Fine Arts

Concentration in Wood-fired ceramic sculpture & installation sculpture
2004 - 2008 Asheville, North Carolina, United States

Awards

Art Directors Club (ADC) - New York

Merit

2019

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Animal Wrangling, Art Direction, Costume Design, Event Design, Interior Decorating, Interior Design, Photo Illustration, Photography, Photoshop, Production Design, Prop Styling, Retouching, Set Design, Sketchup, Vinyl Graphics, Wardrobe Styling,