Ana Cristina Beltran Silva

Digital Marketing Creative Director

Brighton, United Kingdom
Multidisciplinary creative with 10 years of experience in Art direction, Branding, Digital Marketing, Social Media and UX/UI design. Passionate about using technology and creativity to positively impact society.

Work Experience

Sensible Development Ltd

Creative Lead

Creative lead; in charge of managing three Marketing team employees and one front-end developer, responsible for the implementation and improvement of the company’s UX/UI auction software; maintaining communication with over 40 clients to ensure customer success.
August 2021 - Present Brighton, United Kingdom

Sensible Development Ltd.

UX Designer

UX designer for the company, responsible for developing and launching the Farm to Home Coffee (FHC) Pilot Project for the International Trade Center (ITC). In charge of adapting the UX of the white-label auction software for over 40 clients, while planning and executing marketing campaigns to promote 20 coffee auctions.
November 2020 - August 2021 Brighton, United Kingdom

C-Level

Creative Lead

Art Director and UX designer in charge of rebranding the company identity.
April 2020 - November 2020 Brighton, United Kingdom

Gruk Intelligence Lab

Freelance Art Director

Freelance Art Director for different major creative agencies in Mexico city such as McCANN Worldgroup, DDB, Hashtag and Menta Pro
April 2017 - August 2019

McCann Worldgroup

Senior Art Director

Senior Art Director for Grupo Bimbo - Marinela ,the largest baking company in the world. Led a social media team of six people and was responsible of developed the digital marketing strategy for seven brands.
April 2016 - January 2017 Mexico City, Mexico

Roll

Creative Lead / UX and UI Designer

Creative Lead for Indio beer, one of the top 4 brands of Cuauhtemoc Moctezuma - Heineken Mexico, the second biggest brewery in Mexico. Responsible for developing and implementing the digital strategy and managing the social media team across different major music festivals, over 16,000 attendees, across different regions of Mexico.
April 2015 - April 2016 Mexico City, Mexico

Roll

Senior Art Director / UX and UI Designer

Senior Art director and UX designer for Indio beer brand from Cuauhtemoc Moctezuma - Heineken Mexico. Responsible for Art Direction, UX/UI design for websites, and Social media content.
November 2014 - April 2015 Mexico City, Mexico

KREATTA FILMS

Junior Art Director / UX Designer

Responsible for planning and producing events and experiences for brands such as Bacardi Mexico, Zignum Mezcal, Grupo Modelo, and more.
August 2014 - November 2014 Mexico City, Mexico

Ogilvy & Mather

Junior Art Director

Junior Art director responsible for developing creative concepts and master graphics for the institutional clients including CAT, IBM, WWF, Coca Cola, Pizza Hut, Mattel, and AMEX among others.
April 2013 - August 2014 Mexico City, Mexico

Museo Nacional De San Carlos

Graphic Designer

August 2012 - March 2013 Mexico

Education

University Of Sussex

MA in Media Practice for Development and Social Change

September 2019 - September 2020 Brighton, United Kingdom

Universidad Autónoma Metropolitana

Graphic Design

August 2008 - July 2012 Mexico City, Mexico

Pontifica Universidad Javeriana

Visual Arts

June 2011 - December 2011 Bogotá, Colombia

Languages

English (Fluent),
Spanish (Native),
French (Beginner),

Awards

Effie Awards - Effie Worldwide

Silver Effie: Small budgets / Seasonal Marketing

2018

Skills

Advertising Design, Art Direction, Branding, Community Management, Corporate Identity Design, Creativo Strategy, Online Advertising, Social Media Design, Web Design,