Andre Mason
Graphic Designer
Brooklyn, NY, USA
718-825-1381
be.net/AndreMason
Over a decade of experience in marketing and graphic design, with proven expertise in instructing, brand development, and corporate communications. Driven by passion and creativity, with an uncanny ability to transform abstract ideas into tangible, dynamic, and cutting edge design.
Work Experience
PMK BNC
Senior Graphic Designer
Create and devlop graphic solutions for Samsung Mobile N. American retail promotional initatives. Partnering with cell phone service providers such as Verizon, AT&T, T-Mobile, Spint and others, duties were inclusive of designing POS advertising, in-store merchandising, direct mail and online advertising sales for Samsung.com.
Develop and produce communication strategies for Samsung 837, a unique, event space located in the Meatpacking District of New York City.
Provide graphical production design support for VOWEL, PMK’s in-house digital agency team for client’s such as Columbia Sportswear, E! Network, Haig Club, Pepsi Brands and Audi. Duties included, creating social media content, sales pitches and event collateral.
Develop and produce communication strategies for Samsung 837, a unique, event space located in the Meatpacking District of New York City.
Provide graphical production design support for VOWEL, PMK’s in-house digital agency team for client’s such as Columbia Sportswear, E! Network, Haig Club, Pepsi Brands and Audi. Duties included, creating social media content, sales pitches and event collateral.
July 2015
- August 2016
New York, United States
White & Case
Graphic Designer and Production Artist
Managed production for assigned projects through the Creative Services Department, which handled the marketing, branding and business development initiatives for various practices throughout the lawfirm globally.
Produced email marketing pieces, brochures, ads and evites utilizing approved templates and brand standards, produced large-scale assignments that required taking an existing design and applied it across an entire campaign.
Produced email marketing pieces, brochures, ads and evites utilizing approved templates and brand standards, produced large-scale assignments that required taking an existing design and applied it across an entire campaign.
September 2014
- May 2015
New York, New York, United States
Clear Channel Outdoor
Freelance Graphic Designer
• Provide creative solutions and support across all marketing communication channels.
• Transform generic, text-heavy presentations into more graphically engaging, concise, and interactive experiences that adheres to established COO brand guidelines.
• Partner with CCO Executives, National Sales Group, Marketing and Research teams to produce high quality presentation materials including updating business unit presentation templates as needed.
• Produce client-customized templates/presentations, spec artwork and images for use in OOH campaign initiatives.
• Support design team by assisting in print production for print collateral, large format prints, broadcast graphics, and other graphic design needs.
• Transform generic, text-heavy presentations into more graphically engaging, concise, and interactive experiences that adheres to established COO brand guidelines.
• Partner with CCO Executives, National Sales Group, Marketing and Research teams to produce high quality presentation materials including updating business unit presentation templates as needed.
• Produce client-customized templates/presentations, spec artwork and images for use in OOH campaign initiatives.
• Support design team by assisting in print production for print collateral, large format prints, broadcast graphics, and other graphic design needs.
May 2013
- January 2014
New York, United States
TBWA Chiat Day
Freelance Digital Comp Artist
Ongoing Freelance. Create advertising spec art for various TBWA clients.
New York, New York, United States
Anthem Institute
Sr. Graphic Design Instructor
•Organize programs of practical and technical instruction, including demonstrations, lectures on theory, techniques, group discussions, best practices and terminology of Graphic Design and Animation using Adobe Creative Suite 5.
•Instruct students in relevant subject areas, such as Print Design and Production, Web Development, Multimedia Production and Audio/Video Editing and Motion Graphics Production as well as Branding concepts and development.
•Plan and supervise lab work and student projects individually or in small groups in a Creative Director capacity.
•Test and evaluate achievement of students in technical knowledge through group presentations, project assessments and written/practical tests and assignments.
•Instruct students in relevant subject areas, such as Print Design and Production, Web Development, Multimedia Production and Audio/Video Editing and Motion Graphics Production as well as Branding concepts and development.
•Plan and supervise lab work and student projects individually or in small groups in a Creative Director capacity.
•Test and evaluate achievement of students in technical knowledge through group presentations, project assessments and written/practical tests and assignments.
September 2008
- August 2012
New York, New York, United States
Independence Community Bank
Brand Development and Marketing Specialist
Worked directly with VP Sales, VP Brand Development and Director of Public Relations.
•Directed development of marketing plans, creative briefs, RFPs, project time lines and metrics.
•Guided development of company branding, inclusive of creative assets, style guides, logo treatment and design, sales proposals, presentations and merchandise branding.
•Developed and designed in-house and off-the-shelf sales communication strategies for consumer and business banking products, services and promotions including direct mail, statement inserts, in-branch merchandising, outdoor signage, POS advertising, event signage, contests/promotions product launches, newsletters and press materials , saved upwards of $500,000 in annual spending.
•Maintained all out of home initiatives of print production of signage and marketing campaigns including the management of four to five different print vendor relationships.
•Established and managed digital content including: creating and developing digital POS commercials, website promotions, front-end web site design and architecture, email promotions, and tracking and reporting of all on-line activities.
•Managed and tracked marketing budget plan expenditures across all customer touch points. Marketing budgets were $2-4 million dollars annually.
•Directed development of marketing plans, creative briefs, RFPs, project time lines and metrics.
•Guided development of company branding, inclusive of creative assets, style guides, logo treatment and design, sales proposals, presentations and merchandise branding.
•Developed and designed in-house and off-the-shelf sales communication strategies for consumer and business banking products, services and promotions including direct mail, statement inserts, in-branch merchandising, outdoor signage, POS advertising, event signage, contests/promotions product launches, newsletters and press materials , saved upwards of $500,000 in annual spending.
•Maintained all out of home initiatives of print production of signage and marketing campaigns including the management of four to five different print vendor relationships.
•Established and managed digital content including: creating and developing digital POS commercials, website promotions, front-end web site design and architecture, email promotions, and tracking and reporting of all on-line activities.
•Managed and tracked marketing budget plan expenditures across all customer touch points. Marketing budgets were $2-4 million dollars annually.
November 2001
- September 2006
Brooklyn, New York, United States
About.com
Account Executive
•Developed integrated sponsorships for clients inclusive of rich media, beyond banner opportunities, and product/brand integration into the About network as well as print advertising throughout Primedia’s 30+ magazine publication group.
•Prospected, pitched and closed CPM, CPA and CPC deals for a variety of on-line and off-line businesses. Accounts ranged from $10,000 – $50,000 upon closing.
•Established and maintained relationships with clients and agencies as well as creative optimization of campaigns across different categories, inclusive of weddings, travel, toys, food and luxury goods.
•Prospected, pitched and closed CPM, CPA and CPC deals for a variety of on-line and off-line businesses. Accounts ranged from $10,000 – $50,000 upon closing.
•Established and maintained relationships with clients and agencies as well as creative optimization of campaigns across different categories, inclusive of weddings, travel, toys, food and luxury goods.
May 1999
- July 2001
New York, New York, United States
Education
Delaware State University
Completed coursework for degree in 2006.
September 1995
- May 1999
Dover, Delaware, United States
Nazareth Regional High School
Diploma
September 1991
- May 1995
Brooklyn, New York, United States
Skills
Adobe Illustrator,
Adobe InDesign,
Adobe Photoshop,
Adobe After Effects,
Adobe Flash,
Adobe Premiere Pro ,