Ana Lapresta

Lefties, inditex

Barcelona, Spain
I am a Graphic designer and Art director with more than five years of experience.

I started my professional career as a designer at Lefties (Inditex), when the company was still developing its personal brand and creating a powerful branding to be able to expand like the others brands in the chain. My main job was to develop the graphic image for new campaigns and to support the visual merchandising department.

Later, with an internship in the Foreign Ministry, I gave support to all the Spanish embassies abroad that needed any type of graphic creation. I also collaborated with designing exhibitions for AECID and the National Museum of Anthropology.

I have also worked independently as a freelancer for more than two years with different clients from various sectors (engineering, marketing, music, etc.), helping them to improve their personal brand or creating it from scratch, designing web pages, apps, stationery, branding or stands for international fairs.

From 2018 to 2020 I moved to Australia, where I was able to improve my English, I also worked in customer service.

In all these years I learned discipline, communication skills and above all to find the solution that best suits each company or client.

Work Experience

Freelancer

Graphic, Web design and Art Direction

- Branding, corporate imaging, editorial design, and multimedia. Help in the improvement of personal brands.
- Art direction for different brands and companies.
- Web design and programming in HTML5, CSS3, and WordPress of websites.
- UX designer in Apps and web.
- Design of stands for fairs and international exhibitions.
January 2015 - January 2018 Spain

AECID - MAEC

Directora de Arte y Diseñadora gráfica

- Image for the promotion of the Spanish culture in the world through local embassies.
- Follow-up the correct use of the corporate identity of the Agency.
- Creating the image for library AECID expositions in its showroom.
- Graphic and expositive design for the exposition “Fernando Nguema” at the National Museum of Anthropology.
- Design and layout of the catalog of the art collection of the Agency.
July 2016 - July 2017 Madrid, Spain

Inditex

Diseñadora gráfica

Diseñadora gráfica en el departamento de imagen corporativa, comunicación y escaparatismo, en Lefties, perteneciente al grupo Inditex.

Funciones que desempeño:

• Diseño, realización y seguimiento de la imagen gráfica de promociones de la marca. (cartelería especial, flyers, vinilos, banderolas, totems de entrada a tienda).

• Creación y diseño del nuevo logotipo de lefties.

• Diseño y desarrollo gráfico de los elementos para la imagen corporativa, dossieres corporativos de marca, directorios de tienda, trípticos informativos, bolsas y sobres regalo, fichas de probador, perchas..

• Retoque fotográfico para vinilado de cierres de pladur y mupis.
• Diseño y realización de elementos para escaparates.
October 2012 - Present Barcelona, Spain

Education

IDEP Barcelona

Master en Diseño gráfico avanzado, web y multimedia

September 2011 - July 2012 Barcelona, Spain

ESDA

Grado en Diseño gráfico

September 2007 - June 2011 Zaragoza, Spain

Languages

Ingles (Fluent),
Español (Native),