Ambica Verma
UI/UX Designer
Vancouver, British Columbia, Canada
+14087074109
be.net/Ambica22
SKILLS
Develop high-level and detailed wireframes and prototypes to effectively communicate interaction and design ideas.
Evaluate the usability of existing flows and recommend thoughtful design changes when appropriate. Deliver UX concepts, along with updates as per requirement.
10+ years of deep expertise in UI/UX designs in an e-commerce or retail design background. Created websites for brands like Fabindia, Indian Terrain, Under Fourteen Only, Apex Footwear, MeNMoms, Lovable India, Saholic (Spice group), and Boltt.
4+ years of experience in photoshoots for the e-commerce website (Fabindia.com) which includes all their Moodshoots & Catalogue shoots. Categories include Home Linen, Furniture, Women's Clothing, Men's Clothing, Kid's Clothing, Personal Care, and Organic Products.
Web graphics: Creating product photos, banners, photo retouching, and mobile-friendly versions of all graphics for the mobile site.
Business graphics design (Using Photoshop): Creating brochures, business cards, letterheads, logos, etc.
Viral content creation: Creating Infographics, charts, etc for Social Media
Newsletter marketing: Using targeted databases to send targeted emails and track their performance.
Landing Pages, Uploading Banners on the site, Mobile app mockups, Mobile banners, Mobile graphics, etc.
Graphic Design Software: Adobe Photoshop, Adobe Aftereffects, Adobe Premiere CS6, Sketching, Adobe Illustrator, and Adobe Lightroom.
Website Design Software: Adobe Dreamweaver, Adobe Photoshop & Figma (Basic Knowledge).
Programming: HTML & CSS.
Develop high-level and detailed wireframes and prototypes to effectively communicate interaction and design ideas.
Evaluate the usability of existing flows and recommend thoughtful design changes when appropriate. Deliver UX concepts, along with updates as per requirement.
10+ years of deep expertise in UI/UX designs in an e-commerce or retail design background. Created websites for brands like Fabindia, Indian Terrain, Under Fourteen Only, Apex Footwear, MeNMoms, Lovable India, Saholic (Spice group), and Boltt.
4+ years of experience in photoshoots for the e-commerce website (Fabindia.com) which includes all their Moodshoots & Catalogue shoots. Categories include Home Linen, Furniture, Women's Clothing, Men's Clothing, Kid's Clothing, Personal Care, and Organic Products.
Web graphics: Creating product photos, banners, photo retouching, and mobile-friendly versions of all graphics for the mobile site.
Business graphics design (Using Photoshop): Creating brochures, business cards, letterheads, logos, etc.
Viral content creation: Creating Infographics, charts, etc for Social Media
Newsletter marketing: Using targeted databases to send targeted emails and track their performance.
Landing Pages, Uploading Banners on the site, Mobile app mockups, Mobile banners, Mobile graphics, etc.
Graphic Design Software: Adobe Photoshop, Adobe Aftereffects, Adobe Premiere CS6, Sketching, Adobe Illustrator, and Adobe Lightroom.
Website Design Software: Adobe Dreamweaver, Adobe Photoshop & Figma (Basic Knowledge).
Programming: HTML & CSS.
Work Experience
Fabindia
UI/UX Designer
- Creating wireframes, storyboards, user flows, and prototypes for Fabindia.com.
- Creating complete graphic assets for the new mobile app, Fabindia: App mockups, photoshoots & other branding matters.
- Managing Photoshoot for their online promotions & catalogue shoots.
- Creating & Editing Fabindia.com graphics - Banners, Lookbook, Landing Pages etc. (including uploading and handling Oracle & AWS)
- Creating Fabindia.com Newsletters - Html & Graphics.
- Creating, and editing for social media - Facebook, Instagram & other social media platforms.
- Worked with Tech team to implement the designs.
Creating display ads for Google Adwords - including doing informal A/B testing.
Contribute with Paid Per Click account monitoring.
Created complete graphic assets for the new desktop & mobile Functionality, Men's Kurtas: Website & App mockups, contributed to video & photoshoot, Online & Packaging creatives & other branding matters.
Contribute to other Online Marketing Initiatives.
- Creating complete graphic assets for the new mobile app, Fabindia: App mockups, photoshoots & other branding matters.
- Managing Photoshoot for their online promotions & catalogue shoots.
- Creating & Editing Fabindia.com graphics - Banners, Lookbook, Landing Pages etc. (including uploading and handling Oracle & AWS)
- Creating Fabindia.com Newsletters - Html & Graphics.
- Creating, and editing for social media - Facebook, Instagram & other social media platforms.
- Worked with Tech team to implement the designs.
Creating display ads for Google Adwords - including doing informal A/B testing.
Contribute with Paid Per Click account monitoring.
Created complete graphic assets for the new desktop & mobile Functionality, Men's Kurtas: Website & App mockups, contributed to video & photoshoot, Online & Packaging creatives & other branding matters.
Contribute to other Online Marketing Initiatives.
October 2016
- March 2020
India
Boltt
Senior Graphic Designer
Creating complete Graphic assets for Boltt/Globalite Sports website includes all the banners.
Creating & Editing Globalite Graphics - banners, sidebars, etc. (including uploading and handling Magento)
Creating Gloabalite newsletters - html, graphics, email lists, email marketing vendor interaction
Creating & Editing Banners for social media – Facebook.
Marketing manager on e-commerce websites viz Flipkart, Shopclues etc.
Email marketing using dreamweaver/Html and CSS.
Creating display ads for Google Adwords.
Creating & editing site mockups, buttons, logos etc.
Editing Images for Tech Team.
Contribute with other Online Marketing Initiatives.
Creating & Editing Globalite Graphics - banners, sidebars, etc. (including uploading and handling Magento)
Creating Gloabalite newsletters - html, graphics, email lists, email marketing vendor interaction
Creating & Editing Banners for social media – Facebook.
Marketing manager on e-commerce websites viz Flipkart, Shopclues etc.
Email marketing using dreamweaver/Html and CSS.
Creating display ads for Google Adwords.
Creating & editing site mockups, buttons, logos etc.
Editing Images for Tech Team.
Contribute with other Online Marketing Initiatives.
August 2015
- October 2016
Noida, India
Saholic
Senior Graphic Designer
Creating & Editing Saholic.com graphics - banners, sidebars, etc. (including uploading and handling OpenX)
Creating Saholic.com newsletters - Html, Graphics, email lists, email marketing vendor interaction
Creating, editing, and uploading graphics for social media - Facebook, Blog, etc.
Creating display ads for Google Adwords - including doing informal A/B testing
Creating & editing site mockups, buttons, logos, etc.
Editing Images for the content team (related to all product pages)
Contribute with Paid Per Click account monitoring.
Creating complete graphic assets for the new mobile app, Profitmandi: App mockups, logo, business cards & other branding matters.
Contribute to other Online Marketing Initiatives.
Creating Saholic.com newsletters - Html, Graphics, email lists, email marketing vendor interaction
Creating, editing, and uploading graphics for social media - Facebook, Blog, etc.
Creating display ads for Google Adwords - including doing informal A/B testing
Creating & editing site mockups, buttons, logos, etc.
Editing Images for the content team (related to all product pages)
Contribute with Paid Per Click account monitoring.
Creating complete graphic assets for the new mobile app, Profitmandi: App mockups, logo, business cards & other branding matters.
Contribute to other Online Marketing Initiatives.
November 2013
- August 2015
India
Shopping.indiatimes.com (Times Internet)
Graphic Designer
Creating & editing graphics & banners for Shopping.indiatimes.com Creating newsletters - (html, graphics, email lists, email marketing vendor interaction) Editing Images for the website (related to all product pages).
November 2012
- November 2013
India
Capillary Tech
Website Designer (Freelancer)
Have worked on website design projects like Indian Terrain, Under Fourteen Only, Apex Footwear, MeNMoms, and Lovable India.
March 2020
- Present
Bangalore, India
Education
Frameboxx Animation & Visual Effects
Diploma
Adobe Creative Suite (Graphic & Website Design), Sketching, Photoshoot, Animation, 3D Modeling, & VFX.
March 2010
- December 2012
New Delhi, India
Languages
Hindi (Native),
English (Fluent),
Skills
Adobe After Effects,
Adobe Dreamweaver,
Adobe Lightroom,
Adobe Photoshop,
Adobe Premiere Pro ,
CSS,
Figma,
HTML,
HTML CSS,