Amanda Lenz

Lenz Illustration & Design

Boulder, CO, USA

Work Experience

Lenz Illustration & Design


Provide a variety of design services including print, production, illustration, web and interactive design. Please visit to view my portfolio.

Custom Illustration: For print and product development such as Fresh Produce screenprint lines, Sterling Rice Starbucks and Mezzetta packaging design, isi magazine ad and Boulder Happy Hour ap.

Web & Interactive: Flash e-learning design and animation with People Productions. HTML email campaign design and execution for Fresh Produce and Lanx. Flash and animated gif web banners for People Productions, Fresh Produce, isi and Excel Sports. Exerience designing wordpress sites: Fresh Produce dealer site & Resonate Yoga site.

Print: Catalog design and production, for Fresh Produce, Excel Sports and Lanx. Identity and branding work: including logos, business cards, direct mail for Resonate Yoga.

Letterpress: Also run a small letterpress studioette and provide custom design and printing of invitations, business cards, letterhead and more!
January 2011 - Boulder, Colorado, United States

Fresh Produce Sportswear

Lead Graphic Designer

Work directly with Marketing and Design & Branding to fulfil the needs for corporate and in-store print, web and illustration. Manage all facets of design and production of print media from lookbooks, catalogs, direct mail and in-store signage. Support marketing with a wide variety of design and concept needs: email campaigns, web design and production, social marketing (facebook and wordpress sites) along with copywriting. A design refresh to these media helped add texture, with imagery and typography to enliven styles and reinforce the brand’s visual identity - making it more sophisticated, interesting and unique.
January 2011 - July 2011 Boulder, Colorado, United States

Excel Sports Boulder

Excel Sports Boulder

Managed all facets of design and production of an 84 page catalog: published 6 issues/year at a print run of 50,000+. Duties include all layout design and re-design, editing/writing product copy, organizing product for lifestyle photo-shoots and product photos, art and color correction, pre-press and printer relations.
At the start, It was clear the catalog was in need of an overhaul from it’s cluttered-confusing state to something clean, helpful and more fun to read. I created and implemented a design direction with steps for changes each catalog, the result is a catalog that is clean and easy to navigate with key information highlighted, consistent photography and more personality through color and lifestyle imagery. The result is easier on the eyes, but also reduces costly ordering errors and is living up to its full potential as a marketing tool showcasing Excel’s products professionally.
Along with managing the catalog I created brand standards for Excel and maintain those standards throughout all other marketing materials: including smaller supplement catalogs like the 12-page ‘Cross catalog mailer and ecatalog.
January 2009 - January 2011 Boulder, Colorado, United States

Mayfire Marketing

Lead Designer

Work with design and sales department to create print and interactive pieces. I designed a variety of print materials from 16 page catalogs to folded brochures for BMW, Suzuki, Victory, Vespa and Ducati with a range of print runs from small to 20,000+. I worked closely with these companies designing within their brand style and specifications, recommending product selection, managing content, color correction, seeing projects through to the printer and press-check.
I also worked on a variety of interactive pieces, to website design for John Pomp Glass working closely with the client developer to ensure all the design and functionality married.
December 2006 - November 2008 Boulder, Colorado, United States


Junior Designer

Work with art director to create design work in a variety of forms including the many different facets of publication design like Inside Council, ReVista and Point magazines.
March 2006 - July 2006 Denver, Colorado, United States


University Of Denver

BFA, Electronic Media Arts Design

September 2002 - June 2006 Denver, Colorado, United States


Letterpress Printing, Packaging Design, Actionscript, Adobe CS5.5, Animati, Drawing, Dreamweaver, Email, Graphic, Hand-Drawn Typography, Illustration, Painting, Print Design, Web Design,