Alya Kuznetsova
Graphic Designer / Illustrator
Moscow, Russian FederationAll in your head — All in your hands
Work Experience
Freelance
Freelance graphic designer & illustrator
Delivering effective and creative design solutions, using all professional skills to create and visualize various projects that meet client expectations.
March 2020
- Present
Portugal
Centro Cultural Penedo Da Saudade
Art Department Specialist (internship)
As part of the upcoming internship of the bachelor's degree in the Applied Musical Studies (music in a specific context), I developed a project, named "SOS" — "Sonorizando origens sonoras" or "Soundscaping the origins of the sounds", which is based on preliminary research of the aspects of interaction and the influence of music on language and society. The main goals of this project were:
1) Create a cultural exchange.
2) Facilitate the learning of the Portuguese language through music.
3) Contribute to cognitive, emotional, and social development.
The concept and planning of this project were proposed to the Cultural Center of Coimbra, where it was approved and implemented over three months, which included: 22 sessios, 62 horas, 7 linguistic-musical activities and 2 guided tours.
As a result of this project,the participants were able to:
• Gain a musical performance experience for those, who enjoy music, but have never had an opportunity to participate in a musical project;
• Learn about the culture of Portugal through various songs from the Portuguese repertoire;
• Interpret 3 musical compositions in Portuguese language, which directly familiarized them with the culture, history, and traditions of Portugal.
• Facilitate pronunciation improvement, enrich vocabulary and learn various colloquial expressions;
• Increase listening comprehension;
• Develop self-expression.
• Familiarize with reading musical scores, basics of music theory and introduce to choir conducting;
• Engage in activities that interested them, such as singing and the study of a new language.
• Recieve a new experience in a welcoming environment that can motivate and feel their own importance and personal growth.
1) Create a cultural exchange.
2) Facilitate the learning of the Portuguese language through music.
3) Contribute to cognitive, emotional, and social development.
The concept and planning of this project were proposed to the Cultural Center of Coimbra, where it was approved and implemented over three months, which included: 22 sessios, 62 horas, 7 linguistic-musical activities and 2 guided tours.
As a result of this project,the participants were able to:
• Gain a musical performance experience for those, who enjoy music, but have never had an opportunity to participate in a musical project;
• Learn about the culture of Portugal through various songs from the Portuguese repertoire;
• Interpret 3 musical compositions in Portuguese language, which directly familiarized them with the culture, history, and traditions of Portugal.
• Facilitate pronunciation improvement, enrich vocabulary and learn various colloquial expressions;
• Increase listening comprehension;
• Develop self-expression.
• Familiarize with reading musical scores, basics of music theory and introduce to choir conducting;
• Engage in activities that interested them, such as singing and the study of a new language.
• Recieve a new experience in a welcoming environment that can motivate and feel their own importance and personal growth.
March 2023
- May 2023
Coimbra, Portugal
Omg-Design
Creative director
• Delegation of tasks and activities within the design team.
• Development of creative concepts and their visualization.
• Graphic design for various advertising projects.
• Interaction with freelancers (designers, illustrators, photographers, copywriters).
• Graphic design and illustration for promotional videos.
• Development of creative concepts and their visualization.
• Graphic design for various advertising projects.
• Interaction with freelancers (designers, illustrators, photographers, copywriters).
• Graphic design and illustration for promotional videos.
January 2016
- October 2019
Moscow, Russian Federation
SMART Advertising Agency
Senior Graphic Designer
Creation of creative concepts for different projects and their subsequent visualization. Design of presentations and description of proposals. Corporate identity design. Digital and hand-drawn illustrations. Layouts design for various advertising media: polygraphy, outdoor advertising design, point of sale materials, packaging design and prepress. Infographic design. Development of slogans, promotion mechanics proposals. Product and event photography. Graphic design for exhibitions. Participation in tenders. Company portfolio formation.
December 2012
- January 2016
Russian Federation
Twiga Communication Group
Graphic Designer
• Development of creative design for print products, branding, and corporate identity redesign.
• Design and description of proposals, presentation to clients.
• Development of digital illustrations.
• Redesign of the company's website.
• Graphic design for exhibitions.
• Participation in tenders.
• Design and description of proposals, presentation to clients.
• Development of digital illustrations.
• Redesign of the company's website.
• Graphic design for exhibitions.
• Participation in tenders.
April 2012
- December 2012
Moscow, Russian Federation
SMART Advertising Agency
Junior Graphic Designer
• Creation of creative concepts and their visualization.
• Design of presentations and creation of the proposal descriptions.
• Corporate identity design (logos, guidelines, etc.)
• Illustrations and design layouts for various advertising projects: print product design, pagination,
outdoor advertising design, point of sale materials, packaging design.
• Development of slogans. Product and event photography.
• Graphic design for exhibitions.
• Prepress.
• Design of presentations and creation of the proposal descriptions.
• Corporate identity design (logos, guidelines, etc.)
• Illustrations and design layouts for various advertising projects: print product design, pagination,
outdoor advertising design, point of sale materials, packaging design.
• Development of slogans. Product and event photography.
• Graphic design for exhibitions.
• Prepress.
July 2010
- February 2012
Moscow, Russian Federation
Education
Escola Superior De Educação De Coimbra
Bachelor in Applied Musical Studies
September 2020
- July 2023
Portugal
Moscow State University Of Printing Arts
Graphic Artist
September 2010
- June 2016
Russian Federation
Moscow Ivan Feodorov Publishing And Polygraphy College
Graduated specialist of advertising
September 2006
- July 2010
Moscow, Russian Federation
Languages
Russian (Native),
English (Advanced),
Portuguese (Fluent),
Awards
Comissão Da Queima Das Fitas 2023
Winner of the Official Poster Contest of Queima das Fitas 2023 in Coimbra.
2023
Outdoor Art Exhibit "Embracing Our Differences"
One of my photos was selected for the 15th anniversary of the outdoor Art Exhibition “Embracing our differences”
2018
Moscow International Festival Of Social Advertising "Lime"
Silver aword in nomination of print and outdoor ads
2014
1st Design of the set of printed souvenirs within the framework of the exhibition "Readings of Ivan Fedorov" dedicated to the centenary of the monument of Ivan Fedorov — the "father" of Eastern Slavic printing.
2010
Skills
Adobe After Effects,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Adobe Premiere Pro ,
Advertising,
Art Direction,
Branding And Identity,
Calligraphy ,
Creative Problem Solving,
Drawing,
Engraving,
Figma,
Graphic Design,
Illustrations,
Music,
Oil Painting,
Photography,
Typography,
Videography,
Visual Storytelling,
New York Design Сamp (28.07 — 04.08.2019)
I participated in a week design camp in New York, dedicated to designers and art directors, aimed at tackling various challenges within tight deadlines and creating different design projects every day. The week was filled with workshops, brainstorming sessions, task execution and team result presentations. This design camp also included guided visits to the Karlssonwilker studio and one of the leading design agencies in New York, Chermayeff & Geismar & Haviv, where I had the opportunity to observe the work process and make my own contributions.
Volunteering as a Photographer
The Caminhos do Cinema Português festival is one of the oldest cinema festivals in Portugal. In 2018 festival I was present at various locations to take photos of events and also collaborated with the design team in creating some graphic design elements.