AfriMod Studio

AfriMod is a platform for home & lifestyle products inspired by forms, patterns, icons & motifs of Africa and the world. AfriMod was founded by an African-Canadian father-daughter team, Osita D. Juwah and Ada-Nkem (Ada) Juwah to explore new approaches to African-inspired design. Our guiding philoso…

AfriMod design process begins with the deconstruction and manipulation of selected precedent items to uncover aspects of their hidden core essences. The resulting variables are then reinterpreted, reconfigured, reshaped and recomposed into multiple series of graphic elements that go to form the basi…