CRAIG G. LUNDIE
Creative Director
Plano, TX, USA
214-395-0563
be.net/AdquestCreative
Passionate for creative challenges and the excitement of working with very talented people to bring ideas and stories to life and am always interested in growth and change. I welcome discussion for new projects and challenges as well as creative management and/or partnership opportunities within any creative industry or avenue.
30+ years professional experience in sales, marketing, advertising, graphic design, website design, digital pre-press, printing, photography, and audio-visual communications. I have a proven track record in marketing communications and the creation of audio-visual materials, catalogs, publication ads, annual reports, brochures, calendars, direct mail, packaging, point-of-purchase displays / backlit displays / banners, trade show displays and corporate collateral materials (logo, business cards, letterhead).
I am also a capable sales & marketing strategist incorporating test marketing & list-database development, social media marketing, sales management, interfacing with vendors, editorial & public affairs departments, and overseeing marketing, advertising and production budgets.
30+ years professional experience in sales, marketing, advertising, graphic design, website design, digital pre-press, printing, photography, and audio-visual communications. I have a proven track record in marketing communications and the creation of audio-visual materials, catalogs, publication ads, annual reports, brochures, calendars, direct mail, packaging, point-of-purchase displays / backlit displays / banners, trade show displays and corporate collateral materials (logo, business cards, letterhead).
I am also a capable sales & marketing strategist incorporating test marketing & list-database development, social media marketing, sales management, interfacing with vendors, editorial & public affairs departments, and overseeing marketing, advertising and production budgets.
Work Experience
Adquest Creative
Creative Director / Art Director
Successfully manage and coordinate graphic design and web projects from concept through completion.
Collaborate with clients to create vision, conceive designs, and consistently meet deadlines and requirements.
Effectively build, motivate, and direct design and production teams. Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations. Expertly convert features to benefits to achieve client objectives. Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
Collaborate with clients to create vision, conceive designs, and consistently meet deadlines and requirements.
Effectively build, motivate, and direct design and production teams. Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations. Expertly convert features to benefits to achieve client objectives. Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
2000
- Present
Texas, United States
SCULPT Marketing Group
Creative Director
• Manage the creative process from concept to completion.
• Translate marketing objectives into clear creative strategies.
• Work closely with multidisciplinary project teams, particularly IT.
• Lead and direct the creative team in the production of all marketing collateral.
• Ensure visual communication and brand standards are met.
• Oversee profitability, deliverables, timelines and budgets.
• Meet with clients or upper management to explain campaign strategies and solutions.
• Review work, troubleshoot and provide feedback to creative teams.
• Remain actively involved in hiring and training creative staff
• Manage and cultivate the career development of designers, art directors, copywriters, and photographers.
• Translate marketing objectives into clear creative strategies.
• Work closely with multidisciplinary project teams, particularly IT.
• Lead and direct the creative team in the production of all marketing collateral.
• Ensure visual communication and brand standards are met.
• Oversee profitability, deliverables, timelines and budgets.
• Meet with clients or upper management to explain campaign strategies and solutions.
• Review work, troubleshoot and provide feedback to creative teams.
• Remain actively involved in hiring and training creative staff
• Manage and cultivate the career development of designers, art directors, copywriters, and photographers.
February 2020
- July 2021
Texas, United States
Red Planet Design
Art Director - Senior Graphic Designer
Manage, design and production of visual communication projects from concept through completion (print and websites). Collaborated with clients to create visual communications, conceive designs, and consistently meet deadlines and requirements. Coordinated projects, consultants and vendors to meet all
project requirements. Creative direction of photography (location and in studio). Creative direction of sales and marketing campaigns.
project requirements. Creative direction of photography (location and in studio). Creative direction of sales and marketing campaigns.
2005
- 2007
Texas, United States
ColorQuest Litho
Managing Director - Creative Director: Dallas TX division covering 6 states
Marketing, Sales and Graphic Design (USA: 6 States i.e. TX, OK, AR, LA, NM, TN). Directed operations, marketing, sales, creative design, production, and printing of visual communications, Internet, photography and graphics. Established and managed new accounts through telemarketing, direct mail, Internet, and direct sales.
2001
- 2005
Texas, United States
International E-Z UP
Creative Director
Directed the graphic design, production, and printing of advertising communications, marketing materials, visual communications, packaging, silk screening and print graphics. Conceived and directed the implementation of design and production of brochures, collateral materials, slide shows, promotional videos, and packaging. Directed photography and digital imaging of products. Targeted clients based on market research - directed the design & production of printed/personalized direct response materials to target clients. Supported the affiliates and vendors with all communication materials and imaging.
1999
- 2001
Riverside, California, United States
Allied Marketing Group
Creative Director
Directed 6 person staff expediting graphic design, production, and printing of visual
communications, packaging, and direct marketing/mail. Conceived and directed the design and production of direct marketing/sales communication materials brochures, collateral materials, packaging, catalogs, slide shows, and promotional videos.
communications, packaging, and direct marketing/mail. Conceived and directed the design and production of direct marketing/sales communication materials brochures, collateral materials, packaging, catalogs, slide shows, and promotional videos.
1996
- 1998
Dallas, Texas, United States
Emergency Networks Security
Art Director - Senior Graphic Artist
Directed graphic design, production, and printing of visual communications, packaging, marketing communications and graphics for all US affiliates. Conceived and directed the implementation of marketing/sales strategies, and the design, production and printing of brochures, collateral materials, slide shows, promotional videos, and broadcast commercials for regional & national affiliate placement.
1992
- 1995
Texas, United States
Production Art & Graphics
Art Director - Graphics & Packaging Design
Responsibilities: Directed the advertising, graphic design, production, and printing of graphics, visual communications, packaging, photography & digital imaging. Established and managed new accounts through telemarketing, direct mail and sales.
Accomplishments: Created, designed and produced advertising communications and graphics for major manufacturers and corporations. Directed a staff of 5 in graphic design and the production of marketing communications including sales literature, packaging, labels, banners, displays, identity/logo development,
photography, ads and print communications. Established and managed new accounts through telemarketing, direct mail, direct sales and marketing.
Clients Include: Star Kist Foods, 9 Lives Foods, Sunkist Foods, Lawry’s Foods, Purex Corporation, The Grow Group, Disneyland, Traweek Investment Corporation, Caldwell Bank, Gardenia Foods, QC Corporation, Thrifty Drug Stores, PEP Boys, University of Southern California, Mary Kay Cosmetics, Hershey’s Chocolate and the Los Angeles City Council.
Accomplishments: Created, designed and produced advertising communications and graphics for major manufacturers and corporations. Directed a staff of 5 in graphic design and the production of marketing communications including sales literature, packaging, labels, banners, displays, identity/logo development,
photography, ads and print communications. Established and managed new accounts through telemarketing, direct mail, direct sales and marketing.
Clients Include: Star Kist Foods, 9 Lives Foods, Sunkist Foods, Lawry’s Foods, Purex Corporation, The Grow Group, Disneyland, Traweek Investment Corporation, Caldwell Bank, Gardenia Foods, QC Corporation, Thrifty Drug Stores, PEP Boys, University of Southern California, Mary Kay Cosmetics, Hershey’s Chocolate and the Los Angeles City Council.
1978
- 1992
Los Angeles, California, United States
Education
Art Center College Of Design
Advertising / Graphic Design / Photography
1978
- 1980
Pasadena, California, United States
Los Angeles Trade Technical Collage
Graphic Design | Photography | Illustration
1977
- 1979
Los Angeles, California, United States
University Of Southern California
Business Marketing / Film / Media
1975
- 1977
Los Angeles, California, United States
Otis College Of Art And Design
Continued Education - Fine Arts & Marketing Communications
My courses include Life Drawing, Watercolor Painting, Graphic Design, Photography and Advertising
Los Angeles, California, United States
Languages
Spanish (Beginner),
Brazilian Portuguese (Beginner),
Awards
Fancy Food Show Of Ft. Worth
Best Food Label Design
2002
Skills
Adobe After Effects,
Adobe APP Developer,
Adobe Creative Suite CC,
Adobe Dreamweaver CC,
Adobe Illustrator,
Adobe Illustrator,
Adobe Indesign,
Adobe Indesign CC,
Adobe Lightroom,
Adobe Photoshop CC,
Adobe Premiere,
Facebook APP Developer,
Final Cut Pro,
Google GSuite,
Google+ Developer,
HTML-5,
JavaScript,
Luminar,
Microsoft Excel,
Microsoft Powerpoint,
Microsoft Word,
PHP,
Wordpress CMS,
Linkedin Professional Courses
I have pursued Creative Marketing Communication Courses on LINKEDIN EDUCATION ... including Advertising / Graphic Design, Website Design for WordPress, Adobe Dreamweaver, Weebly, Shopify. Photography & Videography Courses, Design & Marketing on Social Media: Facebook, Twitter, Instagram, Linkedin, Youtube, Google.
Google Certification Courses on Analytics, Social Media, Visual communications, Programming, Internet Security.
Google Certification Courses on Analytics, Social Media, Visual communications, Programming, Internet Security.