Aarthi Padmanabhan

Assistant Manager (Product Designer), Digital - Emaar

Dubai, United Arab Emirates
I am a User Experience Designer based in Dubai, UAE. My approach in developing a UX design strategy is by finding balance between design that is action oriented, user-centered, aesthetically appealing and solution focused towards the desired expectation. As an experience designer I derive inspiration from my surroundings to stay motivated to design digital products that are relatable and influences interaction.

Work Experience

Emaar

Assistant Manager (Product Designer), Digital

- Conceptualized and designed lead-gen targeted landing pages for digital marketing campaigns - property launches, special offers, roadshows, and events; awareness campaigns - information-rich project and masterplan pages for A/B testing lead quality.
- Headed the design & execution of The Dubai Stars website with identification, feature scoping and functionality capabilities; a web platform that allows users to nominate deserving individuals for a star in a walkable tribute in Dubai.
- Facilitated the launching of redesigned Emaar Properties website; with periodic product backlog updates on content migration, salesforce integration, and product enhancements.
- Conducted a heuristic audit post-launch with recommendations for improving user journeys and enhancing the digital experience with feature scoping on targeted customer segments.
- Manage Google My Business for residential listings with constant optimization and review for increasing search rankings and relevancy.
November 2018 - Present United Arab Emirates

Designlab

UI/UX Designer

- Conceptualized and designed responsive websites for an eCommerce Clothing store and Pet Adoption network; designed an Android mobile app for Asthma Management; developed a redesign concept of Apple Music app for iOS.
- Applied a user-centred design approach in all projects by planning and conducting extensive user research through interviews, surveys, literature review, personas, customer journey maps; conceptualised ideas from sketching and brainstorming to sitemaps, user flows, wireframes; designed brand identities and UI Kits and engaged in an iterative design process by creating low and high fidelity prototypes and conducting usability tests.
September 2017 - May 2018 New York, United States

Self-Employed

Freelance UI/UX Designer

Full stack product design with branding for independent clients.
February 2017 - September 2017 Chennai, India

S10 Health

Graphic Designer/Visualizer

- Created UI designs for S10 Health’s Android & iOS app. Devised wireframes, user interface design and prototypes for building a cloud based electronic medical record management system and micro-site for network hospitals and clinics.
- Redesigned a responsive website for S10 Health with branding collaterals - brochures, booklets, outdoor advertising and facebook ads. Monitored usage analytics post launch and devised a web engagement strategy to target consumers for conversion.
- Created a new brand identity for S10 Health Sports Medicine & High Performance Centre ; designed material for indoor space of the Sports Training Centre.
- Created social media marketing strategy with newspaper and online ad designs for various healthcare hospitals/clinics.
February 2015 - January 2017 India

The Park

PR Assistant

a. Co-ordinated with media agencies for advertising and promoting hotel events on social media platforms like Facebook and Twitter.
b. Created concept design with print design deliverables for Wendell Rodricks’ Fashion Show - Spring Summer Collection 2014 & The Park’s New Festival with British Council.
c. Designed In-house creatives for events and parties hosted at the The Park hotel.

October 2014 - January 2015 Chennai, India

Grey Global Inc

Intern

a. Conducted a market research and analysis to create an advertising strategy towards “Golden Jubilee” celebration for VBJ Jewellers.
b. Conceptualized advertising pitch with supporting designs for clients such as RMKV, Wi5, Belmonte.
April 2011 - May 2011 India

Crayons Advertising Agency

Intern

a. Conducted a market research on brand awareness & visibility on various bed linen brands in India - Bombay Dyeing, Portico, Maspar, Maishaa.
b. Based on the findings, a survey report was published on each brand’s different linen products, specific marketing strategies, scope of business in Chennai, current schemes and availability.
April 2010 - May 2010 India

Education

Designlab

UX Academy - UX & Product Design

- Course included 480 plus hours of design essential curriculum, more than 100 hands-on exercises and a total of 4 portfolio projects with an international community & mentor-based interaction.
- Worked on creating two responsive web designs for an e-coomerce portal and pet adoption centre; created additional feature to an existing product for iOS app; 1 end-to-end product development for an Android app.
October 2017 - May 2018 Chennai, India

Frameboxx Animation & Visual Effects

PG Diploma in Animation & Visual Effects

June 2012 - March 2014 Chennai, India

M.O.P Vaishnav College For Women

B.Sc Visual Communication

June 2009 - April 2012 India

Languages

English (Fluent),
Tamil (Native),
Hindi (Beginner),

Awards

S10 Health

Best Performer of the Year - 2016

2017

S10 Health

Best Performer of the Year - 2015

2016

M.O.P Vaishnav College For Women

Shri Appu Rao’s Endowment Award - Best Project of the Year

2013

M.O.P Vaishnav College For Women

Best Group Project Award

2011

Skills

Android & IOs, Branding, Ethnographic Study, Heuristic Evaluation, Interaction Design, Journey Mapping, Mobile Design, Personas & Scenarios, Rapid Prototyping, Responsive Web Design, Storyboarding, Usability Testing, User Experience Design, User Flows, User Interface Design, UX Research, Wireframing,