Assistant Manager (Product Designer), Digital
- Conceptualized and designed lead-gen targeted landing pages for digital marketing campaigns - property launches, special offers, roadshows, and events; awareness campaigns - information-rich project and masterplan pages for A/B testing lead quality.
- Headed the design & execution of The Dubai Stars website with identification, feature scoping and functionality capabilities; a web platform that allows users to nominate deserving individuals for a star in a walkable tribute in Dubai.
- Facilitated the launching of redesigned Emaar Properties website; with periodic product backlog updates on content migration, salesforce integration, and product enhancements.
- Conducted a heuristic audit post-launch with recommendations for improving user journeys and enhancing the digital experience with feature scoping on targeted customer segments.
- Manage Google My Business for residential listings with constant optimization and review for increasing search rankings and relevancy.
United Arab Emirates
- Conceptualized and designed responsive websites for an eCommerce Clothing store and Pet Adoption network; designed an Android mobile app for Asthma Management; developed a redesign concept of Apple Music app for iOS.
- Applied a user-centred design approach in all projects by planning and conducting extensive user research through interviews, surveys, literature review, personas, customer journey maps; conceptualised ideas from sketching and brainstorming to sitemaps, user flows, wireframes; designed brand identities and UI Kits and engaged in an iterative design process by creating low and high fidelity prototypes and conducting usability tests.
- May 2018
New York, United States
Freelance UI/UX Designer
Full stack product design with branding for independent clients.
- September 2017
- Created UI designs for S10 Health’s Android & iOS app. Devised wireframes, user interface design and prototypes for building a cloud based electronic medical record management system and micro-site for network hospitals and clinics.
- Redesigned a responsive website for S10 Health with branding collaterals - brochures, booklets, outdoor advertising and facebook ads. Monitored usage analytics post launch and devised a web engagement strategy to target consumers for conversion.
- Created a new brand identity for S10 Health Sports Medicine & High Performance Centre ; designed material for indoor space of the Sports Training Centre.
- Created social media marketing strategy with newspaper and online ad designs for various healthcare hospitals/clinics.
- January 2017
a. Co-ordinated with media agencies for advertising and promoting hotel events on social media platforms like Facebook and Twitter.
b. Created concept design with print design deliverables for Wendell Rodricks’ Fashion Show - Spring Summer Collection 2014 & The Park’s New Festival with British Council.
c. Designed In-house creatives for events and parties hosted at the The Park hotel.
- January 2015
a. Conducted a market research and analysis to create an advertising strategy towards “Golden Jubilee” celebration for VBJ Jewellers.
b. Conceptualized advertising pitch with supporting designs for clients such as RMKV, Wi5, Belmonte.
- May 2011
a. Conducted a market research on brand awareness & visibility on various bed linen brands in India - Bombay Dyeing, Portico, Maspar, Maishaa.
b. Based on the findings, a survey report was published on each brand’s different linen products, specific marketing strategies, scope of business in Chennai, current schemes and availability.
- May 2010