User Experience, Front-End design and art direction for Sac State digital products. Project management, information architecture and management, copyediting, SEO, and accessibility.

Cross-platform identity, publication and interface design studio.

Teach courses ranging from User Interface and Web Fundamental to Digital Illustration and Image Manipulation.

Award-winning communications design for both print and web media; concept, production and project management.

Mostly taught Beginning and Intermediate Creative Web Design, but also Adobe Illustrator (beginning and advanced), Introduction To Web & Interactive Technologies and Web Team Projects.

Assist and guide small business owners understand and better use marketing both on- and off-line.

• Worked collaboratively with staff to create integrated marketing strategies, including reviewing effectiveness.
• Lead the visual development and creation of all identity and promotional efforts for event, education and membership programs. Campaigns often crossed over between printed collateral, display signage, outdoor media, POP, packaging and on-screen multimedia. Project audiences ranged from landscape contractors and their suppliers (B2B) to consumer education/outreach (B2C).
— Coordinated communications projects with vendors and contractors
• Designed and produced all specialty branded online content consistent with existing campaign identities, from single-page brochureware to multiple-tier image showcases and formatted (HTML) emails.
• Creative directed California Landscaping magazine, a bimonthly, full-color trade publication targeted at landscape contractors. Duties included:
— Art direction of editorial content and cover design.
— Creation and management of core template and stylesheet systems.
— Developing promotions and special sections.
— Interfacing with an outside advertising sales team, freelance photographers and writers.
— Color correction, typefitting, pre-flighting and pre-press responsibilities.
• Provided writing and editing support for promotional materials, website content, etc.

Graphic design production and photo-illustration of multi-page editorial, and a high volume of display advertising. Facilitated ad traffic and asset management.