Aaron Winters

Designer

Sacramento, CA, USA
Aaron Winters is an award-winning and internationally-published creative professional, educator and artist with 20 years experience providing custom, quality design services for small- to medium-sized companies.

More than two decades of merging art, design, marketing, technology and the humanities to craft award-winning print design have influenced my hands-on approach to building user-centered experiences on- and offline. The tools may have changed, but the goal of connection is more relevant than ever.

Work Experience

California State University, Sacramento

Visual Experience Designer

User Experience, Front-End design and art direction for Sac State digital products. Project management, information architecture and management, copyediting, SEO, and accessibility.
April 2018 - Sacramento, California, United States

Primarily Design

Principal / Lead Creative

Cross-platform identity, publication and interface design studio.
January 2016 - Present California, United States

The Art Institutes

Professor

Teach courses ranging from User Interface and Web Fundamental to Digital Illustration and Image Manipulation.
April 2015 - California, United States

Self-Employed

Graphic & Web Designer

Award-winning communications design for both print and web media; concept, production and project management.
2002 - December 2015 Sacramento, California, United States

Sacramento City College

Professor

Mostly taught Beginning and Intermediate Creative Web Design, but also Adobe Illustrator (beginning and advanced), Introduction To Web & Interactive Technologies and Web Team Projects.
January 2008 - May 2015 California, United States

Northeastern California Small Business Development Center

Website and Social Media Consultant

Assist and guide small business owners understand and better use marketing both on- and off-line.
October 2011 - December 2013 California, United States

California Landscape Contractors Association

Communications & Design Professional

• Worked collaboratively with staff to create integrated marketing strategies, including reviewing effectiveness.
• Lead the visual development and creation of all identity and promotional efforts for event, education and membership programs. Campaigns often crossed over between printed collateral, display signage, outdoor media, POP, packaging and on-screen multimedia. Project audiences ranged from landscape contractors and their suppliers (B2B) to consumer education/outreach (B2C).
— Coordinated communications projects with vendors and contractors
• Designed and produced all specialty branded online content consistent with existing campaign identities, from single-page brochureware to multiple-tier image showcases and formatted (HTML) emails.
• Creative directed California Landscaping magazine, a bimonthly, full-color trade publication targeted at landscape contractors. Duties included:
— Art direction of editorial content and cover design.
— Creation and management of core template and stylesheet systems.
— Developing promotions and special sections.
— Interfacing with an outside advertising sales team, freelance photographers and writers.
— Color correction, typefitting, pre-flighting and pre-press responsibilities.
• Provided writing and editing support for promotional materials, website content, etc.
January 2000 - November 2010 Sacramento, California, United States

New Times Weekly

Graphic Designer / Production Assistant

Graphic design production and photo-illustration of multi-page editorial, and a high volume of display advertising. Facilitated ad traffic and asset management.
July 1995 - July 1998 San Luis Obispo, California, United States

Education

Vermont College Of Fine Arts

Masters Of Fine Arts: Graphic Design

October 2012 - October 2014 Vermont, United States

California State University, Sacramento

BA, Government

Sacramento, California, United States

Sacramento City College

AS, Graphic Communication

January 2000 - May 2004 Sacramento, California, United States

Cuesta College

AA, General Studies

August 1995 - May 1998 San Luis Obispo, California, United States

Languages

English (Native),
Spanish (Conversational),

Awards

Pasadena Museum Of California Art

2007 Design Biennial

2007

HOW Design Magazine

Merit Honor: Packaging

2006

Cuesta College

First Places: Painting, Short Story

1997

Skills

Branding And Identity, Editorial Design, Editorial Illustration, Logo Design, Online Marketing, Package Design, Packaging Design, Publication Design, Web Design, Billboards, Collateral Design, Event Promotions, Exhibition Booths Design,

References

“Aaron is an amazingly talented designer and artist, and a passionate and dedicated educator and design evangelist. He is a true multi-disciplinarian — equally skilled in art, illustration, print graphic design and web development. If you ever have the opportunity, two words: hire him.”
Don Button, professor
Sacramento City College

“Aaron’s amazing abilities rank him among the most valuable of design talents in this or any area.”
Scott Olling, principal
scottolling.com

“Aaron was always meticulous and maintained a high quality of work throughout his three years at New Times, a weekly newspaper in San Luis Obispo, California. He could do anything … Very artistic, great sense of humor, completely reliable, hard-working and ethical. Aaron was one of my favorite people at New Times.”
Terre Dunivant, principal
Gaiagraphics design studio

Memberships

AIGA
Member
2015-2016

Graphic Artists Guild
Member
2011-2012

Midtown Business Association
Marketing committee
2011-2013

Toastmasters International
"Voices Of Business" Club
Treasurer
2011-2013