Aaron Weidner

Copy Creative

Kansas City, MO, USA
Advertising needs rebels.

Work Experience

Freelance

Copywriter & Brand Strategist

I make brands feel confident again.
July 2015 - Present Prairie Village, Kansas, United States

MySidewalk

Creative Strategist

My first startup. Split time between building a new social network from scratch and building a new brand to match it. Challenging stuff.
April 2014 - July 2015 Missouri, United States

VML

Creative Director: Wendy's Social Media

Picked up where Dave Thomas left off and helped put Wendy's on the millennial map. Responsible for defining the voice, look & feel and content strategy. Manufactured in-the-moment authenticity 24/7 and delivered 20+ pieces of original content across 10 unique social channels weekly. Budget: $0. It was brutal, but I learned a lot.
December 2012 - April 2014 Missouri, United States

VML

Associate Creative Director: Gatorade

Launched the G Series, G Series FIT and G Series PRO product lines. Played a vital role in developing the #WinFromWithin brand positioning and subsequent brand campaigns. Total dream job. Almost killed me.
March 2010 - December 2012 Missouri, United States

BR

Senior Copywriter

Flash micro sites reigned supreme and "viral" was client code for "free". I was the lone writer for BR Interactive - a small, semi-autonomous digital design boutique within a large, established agency. (Best of both worlds, for awhile.) We brought in our own brands like Ubisoft, Dell, MasterCraft and Tigi Bed Head while supporting BR clients including McDonald's, Hostess and PetSmart.
April 2007 - March 2010 Missouri, United States

Skills

Art, Copy, Words And Pictures,