Conducted interviews with 20+ professionals, resulting in effective business cases for IT companies.
Analyzed open sources, reviews, and user behavior trends to identify 10+ crucial product features.
Increased readability by 30% in complex project reports.
Wrote persuasive copy for websites and landing pages, achieving 1000+ views and a 10%-20% increase in conversion rates.
Created 5+ business cases facilitating effective competition and market entry.
Published an article for IT infrastructure developer KT-Team in Russia's leading IT media 500000 visitors per month, IT-World.
Compared two CRM systems in more than 10 parameters in an article on Medium.
Collaborated on projects with 2 global advertising agencies Leo Burnett and Wunderman Thompson.

Provided meaningful creative responses to 100+ briefs in diverse business areas such as finance, FMCG, pharma, and DIY.
Authored 20+ commercial scripts, articles and reports and 100+ headlines, pushes and Google ads.
Collaborated with global brands such as P&G, Ikea, Kellogg's, Nescafe, learning from their corporate culture and exceeding their expectations.
Performed 100% effectively in cooperation with various teams, including designers, strategists, production, accounts, and others.
Obtained advertisers' budgets, won a 1st prize in social advertising, and entered the TOP 100 among Russia's advertising professionals according to ADIndex.