Alex Lafferty
Graphic Designer / Photographer
Pittsburgh, PA, USA
814-414-9422
be.net/ALafferty
Graphic designer, photographer, visual creative, and marketing strategist of almost a decade of professional experience in the creative and marketing world. In favor of a little flash, but a lot of polish to a well-crafted message. The world is visual and user experience oriented, and I pride myself in looking at the big picture, but also never overlooking the little details.
Work Experience
Autography
Photographer/Owner
Specialization in automotive photography:
- Automotive Events Coverage
- Commercial Shoots
- Private Shoots
- Track Days
- Automotive Events Coverage
- Commercial Shoots
- Private Shoots
- Track Days
January 2014
- Present
Pittsburgh, Pennsylvania, United States
PRL Motorsports
Graphic Designer / Media Manager
Overall Responsibilities:
- Branding & identity design
- Merchandise & apparel design
- Website design
- Packaging & promotional material design
- Digital advertisement creation
- Event research & planning
- Social media management & marketing
- Lead product photographer
- Handle third-party vendors & inventory
- Branding & identity design
- Merchandise & apparel design
- Website design
- Packaging & promotional material design
- Digital advertisement creation
- Event research & planning
- Social media management & marketing
- Lead product photographer
- Handle third-party vendors & inventory
April 2021
- March 2023
Pennsylvania, United States
The Print Shoppe
Graphic Designer
Overall Responsibilities:
- Logo & branding design
- Create custom print & apparel design
- Develop in-house ads & promo materials
- Create web assets for the company website
- Pre-press of all provided artwork
- Handle all physical print work
- Run & maintain all equipment
- Handle third-party vendors
Handle shop inventory & supplies
Manage shop & staff members
- Logo & branding design
- Create custom print & apparel design
- Develop in-house ads & promo materials
- Create web assets for the company website
- Pre-press of all provided artwork
- Handle all physical print work
- Run & maintain all equipment
- Handle third-party vendors
Handle shop inventory & supplies
Manage shop & staff members
January 2017
- April 2021
Pennsylvania, United States
Dynamics Inc
Lead Graphic Designer
Overall Responsibilities:
- Lead creative responsible for all card products.
- Responsible for print/selling materials used by the marketing department.
- Working with third-party vendors from conception to the final product
- Following client brand standards and guidelines.
- Designing print ad materials.
- Creating booth exhibition designs.
- Creating large format print and banner designs.
- Redesigning company website.
- Creating web layout mockups.
- Creating website landing pages.
- Lead creative responsible for all card products.
- Responsible for print/selling materials used by the marketing department.
- Working with third-party vendors from conception to the final product
- Following client brand standards and guidelines.
- Designing print ad materials.
- Creating booth exhibition designs.
- Creating large format print and banner designs.
- Redesigning company website.
- Creating web layout mockups.
- Creating website landing pages.
June 2014
- September 2016
Pennsylvania, United States
Education
California University Of Pennsylvania
Bachelors of Science in Graphic Design
September 2010
- May 2014
Pennsylvania, United States
Languages
English (Native),
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Lightroom,
Adobe Photoshop,
Branding And Identity,
Logo Design,
Marketing,
Muse,
Photography,
Print Design,
Procreate,
Social Media Management,
Web Design,