lucas compan

Brand Strategist | Storyteller | Marketing Innovator

New York, NY, USA
With over three decades of experience in the dynamic worlds of branding, marketing, and storytelling, I am a seasoned professional who thrives on creativity, innovation, and strategic thinking. Throughout my career, I've had the privilege of working with leading brands across diverse industries (Coca-Cola, Botafogo FR, Sao Paulo FC, Telefonica, Azimut Yachts, JPMorgan, Banco do Brasil — and also successful startups and entrepreneurs), leveraging my expertise to craft compelling narratives and drive impactful marketing campaigns.

Work Experience

DDB

copywriter freelance

Sao Paulo, Brazil

Almap BBDO Brasil

creative (freelancer)

Sao Paulo, Brazil

Adamson Advertising

creative associate consultant

St. Louis, Missouri, United States

Banco Do Brasil

branding consultant (marketing communication area)

Brasilia, Brazil

Gol Marketing Communication

co-founder + creative

The first Brazilian soccer branding agency
São Paulo, Brazil

9branding

visual storyteller + owner

September 2006 - Present New York, United States

League Of Engagement

Head of Creative

League of Engagement harnesses the transformative potential of blockchain technology to empower football fans to monetize their interactions and storytelling in unprecedented ways. By leveraging blockchain's transparency, security, and decentralized nature, we're creating a dynamic ecosystem where fans, clubs, and sponsors can connect, engage, and thrive.

Our platform enables fans to monetize their passion for football by rewarding them for their engagement and contributions to the community.

Clubs gain access to valuable fan insights and engagement metrics, allowing them to deepen their connections with supporters and enhance their sponsorship opportunities.

Sponsors benefit from targeted marketing opportunities and authentic connections with passionate football fans, driving brand visibility and loyalty.
October 2023 - New York, United States

Education

Miami Ad School / ESPM

Social Communication (Advertising)

- Sao Paulo, Brazil

Miami Ad School / ESPM

Master in Brand Communication

Brazil

Columbia University

Entrepreneurial Creativity

New York, New York, United States

Languages

Portuguese (Native),
English (Fluent),
Spanish (Conversational),

Awards

Design Week Awards - London

Top 5 best direct marketing brochure

2003

London International Advertising Awards

Top 5 best direct marketing catalog

2004

Skills

Brand Designer, Copywriter, Digital Storyteller, Filmmaking, Photography, Social Media Marketer, Storyteller, Storytelling,