Jay Shuffler

Creative Director

Dallas, TX, USA
For as long as I can remember I’ve been an artist. It’s what I was given...it’s what I do. Growing up I would draw all the time. Doodling little pen and ink sketches on everything. Then I was introduced to photography. That’s when I started to realize that I viewed things a little different than most. This quickly became my new creative outlet. Until graphic design and video production that is...I then found myself in sales for a period of time, where I developed my leadership skills. But I felt a creative void in my daily life. So I came back to what I naturally do...design. I am a highly motivated, self-starting professional having over ten years of diversified graphical design experience. With the proven ability to motivate, develop, lead and coordinate team members. Through it all I’ve become an extremely artistically rounded person. With intuition, adaptability and a creative approach to life being my strongest virtues.

Work Experience

313productions

Creative Director | Sr. Art Director | Owner

313productions is an independent agency specializing in web advertising, print and
broadcast. Implementing and overseeing the artistic development of marketing and promotional materials, including print, and television advertisements; collateral; web sites; direct mail; and corporate internal and external publications. Collaborating with and supervising copywriters, editors, illustrators, photographers, production artists and crews on projects. Developing strategies for sucessful advertising campaigns.
January 2000 - Dallas, Texas, United States

Bellus Medical

Creative Director

As Creative Director for Bellus Medical, a medical aesthetics company, I handled all creative direction and design for print, web, video, email and social. Including package design, brand standards, sales and marketing materials, as well as photography, A/V and IT. With our flagship microneedling device, SkinPen, and skincare line, Skinfuse, I created and managed 40+ SKU's and 10+ websites with local and international vendors. All while keeping a consistent branded look and message that drove sales and introduced the product lines internationally.
September 2014 - January 2017 Dallas, Texas, United States

Rave Cinemas

Creative Director (Contract)

Rave Cinemas, a national movie theater chain was where I was tasked with re-designing, implementing and maintaining their new website. Helping to increase traffic online and in-store, strengthen the brand and communicate the company’s message. My responsibilities included weekly eBlast, theater signage and collateral, brand management, B2C marketing.
October 2011 - February 2013 Dallas, Texas, United States

Jcpenney

Interactive Designer (Contract)

As an Interactive Designer for the Fortune 500 retail company JCPenney I aided in the launch of the new website format, while supporting the old one as well. I developed home landing & interior web pages, email blasts and banner ads for merchandise lines supporting assigned company advertising programs to maximize sales and improve consumer perceptions of the company & brand.
September 2011 - February 2012 Plano, Texas, United States

Efficient Attic Systems

Creative Director

As Creative Director for EAS I run the in-house creative agency services; design, video, web, brand management and develop all creative for five markets. Translating the vision and message of each marketing campaign and promotion into tangible vehicles that effectively communicate those messages and drive results. Daily responsibilities include: Designing printed collateral, including ads for magazines, special promotional materials, direct mail and managing the print process from beginning-to-end. Supporting the sales organization by designing collateral, such as leave-behind packages, sell sheets, sales presentation materials and sales forms. Responsible for the development of corporate identity pieces and brand standards. Produce all corporate video and TV commercials. Developing and designing signage and collateral for partner programs and events, as well as managing the web site layout and design, executing content changes and designing e-mail blast campaigns.
June 2008 - September 2010 Dallas, Texas, United States

Big In Japan

iPhone App Team Designer

Big in Japan Inc. is a mobile application publishing company where I worked with developers to concept, design and publish new smart phone applications for clients and advertisers. Design platforms include Apple's iPhone, Google's Android, RIM, Windows Mobile
and Palm's Pre.
May 2009 - August 2010 Dallas, Texas, United States

Tribal DDB

Art Director (Contract)

Interactive web company where I established the visual tone, character, and messages that effectively communicate with the target audience and fulfill the project objectives. Responsible for the proper placement, context and meaning of every image and graphic element within a creative assignment. Sample projects include:

Standard & Rich Media Ad Units, Websites, Monthly Emails, Banners, Wallpapers for such clients as Pepsi, Dyson, Nokia, Aquafina, AMP, Mountain Dew, Tava
October 2007 - June 2008 Dallas, Texas, United States

Rocket Red

Sr. Art Director (Contract)

As Senior Art Director I had hands-on experience with worldwide B2B clients from corporate to retail. Projects include everything from branding initiatives and advertising campaigns to high-end collateral and one-of-a-kind direct mail efforts. Following a project through all phases whether it’s print driven or online. Daily activities included initiating creative meetings; developing thumbnails into rough comps, sketches and ultimately into tight, color comps; directing and overseeing the work of outside vendors, and freelancers; preparing final artwork with an eye for quality control for the printing press or the hosting server and press checks. Along with handling the IT needs of the agency. Sample projects include:

Worldwide technology company, AMD trade show booth graphics along with collateral aiding in pre and post show consumer interaction. Specific responsibilities include eBlast, direct mail, bag inserts, activity cards, lightbox demo graphics and promotional signage.
March 2007 - December 2007 Dallas, Texas, United States

Imaginuity Interactive

Art Director (Contract)

Designed several landing pages and banner ads for Leadstream / imc2 which ran on several high traffic social network sites, client; The Art Institute. Splash page animation design for Cambridge a regional healthcare company. As well as website design for United Way.
January 2007 - March 2007 Dallas, Texas, United States

Credit Solutions

Creative Director

Developed an in-house creative department for Credit Solutions/Lending.com a 500 plus employee national credit/lending company. Responsible for all aspects of department creation, including interviewing, hiring & training of personnel, specifying and purchasing in house equipment, and development of workflow & procedures. Developed and executed initial internal campaigns. Responsibilities included directing video shoots, producing & designing camera ready graphics, director of photography/cameraman, corporate photojournalism, and editor-in-chief/layout artist for a 24 page internal monthly magazine. In addition, responsible for the corporate branding strategy.
March 2006 - November 2006 Dallas, Texas, United States

The Axcess Group

Sr. Art Director | Producer

The Axcess Group is a creative services firm assisting clients nationwide throughout all phases of video and print production. I started out as a Graphic Designer and worked my way up to Sr. Art Director. Some of my video production responsibilities included initial concept and design, high-volume production ready storyboarding, client presentations, location & talent scouting, cameraman, post-production motion graphics, video direction, video producing, final preparation for media distribution and supervision of staff in all areas of video production. Some of my print production responsibilities included corporate branding, print media campaigns, layout design and some web design. Sample projects include:

Video and Print Advertising Campaign for CellONE a National Cellular Telephone Company.

Broadcast Advertising Campaign for Kroger a
National Food Retailer.

Multiple Video and Print Advertising Campaign for
Regional Auto Dealerships.
September 2002 - February 2005 Dallas, Texas, United States

Freelance

Freelance Designer

Logo design, print media campaigns and layout design.
January 2000 - August 2002 Dallas, Texas, United States

Education

Southern Methodist University

Creative Thinking

Continuing Education.
May 2006 - May 2006 Dallas, Texas, United States

Stephen F. Austin State University

Radio/TV/Film

Studied Communications, Radio/TV/Film and was a member of the Pi Kappa Alpha Fraternity.
August 1992 - May 1995 Nacogdoches, Texas, United States

Boces II

High Honors Television Production

At BOCES II, I learned all aspects of video production. From Cameraman, Director, Producer, On-Air Talent to Video Graphics. I received a high level degree with scholarship offers to NYIT in communications. While there I was also on the VICA Society team where we won all regional competitions and advanced to states.
September 1991 - September 1992 Bethpage, New York, United States

Connetquot High School

High Level Regent Diploma

I was on-air, In-house talent and production of a weekly video news program and on the weekends I worked as a sports photographer. Extracurricular activities included: Wrestling, Lacrosse, Soccer, Softball and Waterskiing.
September 1989 - June 1992 New York, United States

Awards

American Advertising Federation (AAF) - ADDY Awards

ADDY Award

2005

Skills

Adobe Acrobat, Adobe Bridge, Adobe Creative Cloud, Adobe Fireworks, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Advertising, Apple IWork, Art Direction, Basic After Effects, Basic Dreamweaver, Basic Html, Basic Knowledge Of Flash, Branding & Identity, Concept Development, Consulting, Creative Direction, Creative Planning, Digital And Film Photography, DVD Studio Pro, Email Design, Entrepreneurship, Graphic Design, Illustration, IMovie, Interactive Design, Leadership, Listener, LiveType, Mac OSX, Microsoft Office, Microsoft Windows, Perfectionist, Photo Manipulation, QuarkXpress, Reliable, Self-Motivated, Strong Communication Skills, Typography, Web Design,