Worked on kotex, Stolishnaya, Burger King, Roche, Almaza, Toywatch, ABC, Carati, Emerge, Huggies, P&G

Freelancer for a pitch

worked on Facebook games for Bershka, Pepe Jeans, Salsa, Biryt

I founded standout in 2017 as a small personal initiative for creative design products/fashion, in which I manged everything; from branding to creating the designs, producing the products, marketing them, putting them in several shops and following up every month, handeling of all social media contents, pictures and animations, packaging…
to exhibiting all over Lebanon, with different setups and installations.
As the brand started growing, I created more designs and increased the production. By beginning of 2019 Standout participated in around 30 exhibitions and our items became available in around 10 concept stores in Lebanon.

In July 2019, “The GALery s.a.l.” was created, and Standout became an official registered brand.
Nerveless the Lebanese economic crisis, we managed to create and produce new designs, take part in several exhibitions in both Lebanon and Dubai, collaborate with 2 concept stores in Dubai, launch our website and introduce our brand internationally.

I Handled several projects Like: Herbal Essences, Pantene, Nakhla, Nadec...

For the past 8 years I’ve been working as a freelancer. The diversity of projects that I’ve been handling have enriched my experience in several aspects.

My fields of expertise are: Art Direction|Graphic Design|Advertising|Ambient Media|Web Design|Logo & corporate Identity|Packaging|Branding|BTL|Production|Installation & set ups|Social media content creation.

Among my clients, are: Bridgestone, Bershka|Salsa jeans|Pepe Jeans|NOVEMBER Band| BHV Mall|UNDP|Dewar's|Sanofi (Diabetes) |PYXIS Events (Dubai) |Viba (Beauty Clinic) |Chaplin Restaurant|Droubna (USAID)|Senses (consultancy)|Mister Falafel Rest. (California) |Cicchetti Restaurant|Euphoria Studio & Theatre (Estonia)|Purple People (Dubai)|Just & Rebel Fashion(Paris)|Sousami Restaurant (Cyprus)|Greenpeace, Cointreau|Athletico (football school)| Metrach e-commerce (Dubai)| Grey Goose|STV (Saudi TV)... etc.

Below is a briefing of my roles with some of the above-mentioned clients:

GREENPEACE - DIGITAL CAMPAIGN
A pitch for a Digital awareness campaign for Greenpeace. I teamed up with a visual artist, lead the project & together we won the pitch by creating a very exciting and informative game in which the audience participated, took action and gained more awareness.


BACCARDI-ART DIRECTION
In charge of the art direction and production of 2 very challenging projects: Dewar's booth during the Wickerpark event & The VIP dinner for Grey Goose at the art Gallery Platform 39.


NOVEMBER-CONCERT
Organized two concerts for a band called NOVEMBER: the first was at Metro Al Madina, the second at Minus 5. I handled everything concerning design & visual art, from the logo, posters to adaptation, venue & stage decoration, as well as production & setup.


BRIDGESTONE-AMBIENT
Worked on an ambient campaign for the Bridgestone Wheels DUELER 697, my role engaged: concept & creative matters, production, execution & setup, location spot, reservations & follow up.

In my capacity as a Creative Lead, I work to inspire and guide teams of creatives, ensuring their optimal performance on various projects. I thrive on the challenge of fostering creativity by providing the necessary freedom for ideas to flourish, all while maintaining a structured approach to meet deadlines and fulfill stakeholder requirements.