"Red Envelopes"
TAOBAO partnered with CCTV to launch a lucky draw programme during CNY.
Every night, they will give away total 100 million dollars as "Red Envelopes" to audience!
All you need to do is to open their app...and luck.
Once a family member win it, every single member will win it together.
Client: TAOBAO
Agency: mcgarrybowen Shanghai
CEO: Simone Tam
CCO: Jeffry Gamble
ECD: Danny Li
Art direction: Blue Wong / Dick Au
CEO: Simone Tam
CCO: Jeffry Gamble
ECD: Danny Li
Art direction: Blue Wong / Dick Au
Copywriter: Jay Ng
Account service: Jasmine Qu / Jeff Cai
Art buyer: Dinah Ding
Account service: Jasmine Qu / Jeff Cai
Art buyer: Dinah Ding
Photographer: E Henry
