BMX Bike Visual Identity Design
極限腳踏車 視覺品牌設計
孩童的極限腳踏車品牌，目標群眾定位在十一歲至十六歲，未來想當職業選手的孩童．從中也包含了叛逆的青少年，想炫耀自己爭取自我認同．然而研究顯示，騎腳踏車能使他們定位自己的價值與認同感．對孩童而言，騎車能幫助他們生活過得更好．G.o.A.t 是「人生中最美好的時光」的縮寫，來自青少年常用俗語．拆解成Go和At有「行動」的意思．而Go代表人生中的目的地；At代表人生中的理想，將成為職業選手的目標．
A visual identity system for BMX Bike for children. Target audience will be 11-16 children who want to be a professional BMX biker, including rebel kids who like to show off, express themselves and might be pursuing a self-worth. Riding BMX bike will lead them to find their own value and self-identity. G.o.A.t is a contraction of “Greatest of all time”, which is from the teen slang which stands for riding bikes is the greatest time in their life. GoAt can be separated to Go and At, not only for the meaning of “go action”, but also, Go indicates the destination; At shows the goal they will be a professional biker.
Logo
GREATEST OF ALL TIME
A teen slang for G.O.A.T represents a transiency, with the speed of time.
Logomark
COMBINATION of G and A
The goat horn is an upside down A, and the G is for speed and restriction.
A breakthrough G means kids breakthrough the difficulties in their life to look for their self-worth.
Colour
BLACK
Black is the main color It stands for authority, power, serious, and it is also the colour that kids like the most.
GOLD / SILVER
Combined with the metal texture makes the logo more stand out and high quality.
Texture
Colour with gold and silver makes the logo more stand out.
Texture used on the bike bar or frame is more eye-catching and glamorous.
Deliverables
Business Card
Imitation
Texture used on the bike.
The bike main colour will be black and combined with the gold or silver logo. It looks more cool and unique.
Deliverables
Websites
Deliverables
Booklet
