Who I am working for
After looking at multiple supplements whether they are online or within newspapers, I have decided that my supplement shoot will be aimed at working for the guardian newspaper as I feel as if the newspaper has a constant supplement that is based specifically on food or has some type of food photography content with other supplements that the guardian publishes alongside their newspapers during the weekend. Even though the supplements are more recipe based, I believe that the work that I will hopefully produce will be similar to the Feast supplement as I know they have one supplement that focuses on a specific theme or dish that could possibly be aimed at a certain target audience. As my project will be based on recipes inspired by Nans/ recipes that your Nan would make when you go round her house, I feel as if it would be a new direction that the supplement could go in as well as being something that is a little different. The content within both the supplements I have seen in the guardian is always bold as well as unique which allows everything to flow as much as possible and create a theme that only relates to the guardian itself.
Target Audience
The target audience that I am hoping to aim for is not only the people who read newspapers whether they are on transport, at home or anywhere in public because it is important that we are able to work to the brief that is a supplement within the newspaper which is actually why some people actually buy newspapers every weekend. Automatically, I thought that my target audience would be the older generation that you would think actually read the newspaper but then I had a think and realised that my audience could actually be broader. In todays society, the younger generation have slightly started to read the newspapers due to all the politics so I have thought to make my audience from around 20 and higher as I know at some point in our life we will bake or cook and love food so I want to be able to work toward more than one age category.
I do want to try and aim at the lower ages as I want them to be able to see how interesting the content within newspapers and supplements actually are and that they should start to gain more knowledge by reading them because I know since I started this project, I have started to read newspapers a lot more.
