One thing at a time translates to an urban everyday take on vacation. It has a laid-back summer holiday aesthetic. These casual pieces feature vibrant colour and pattern interest and are designed to cater for festival and spring break drops.
Summer vacations inspire a relaxed and breezy style : sun-baked colours, poolside accessories and tropical plants inspire colour, texture and finish of the garments.
The ‘one thing at a time’ colour palette is a set of playful and upbeat bright-tones. Colour approaches a confident look, relying less on neutral base tones and instead wearing top-to-toe colour, neon green, lemon yellow and shades of purple provide pops against more commercially proven hues of pale pink, and powder blue.
RANGE PLAN
DIGITAL PRINTS DEVELOPED FOR THIS COLLECTION
I developed and created prints for this collection keeping in mind the colour story creating a happy and positive aesthetic. I played with stripes and gave them a very hand painted feel. I also experimented with words and positioned them in a way that they look like a striper print from afar.
These prints were then printed on cotton based fabrics as placement prints / AOPs giving a fresh and premium feel to the fabrics.
