How to increase conversions in marketing.

It’s defined as marketing that has the intention of increasing the amount of conversions on your website.

The more common phrase for this is conversion rate optimisation or CRO for short.

Common solutions for increasing conversions online:

- Adding product reviews & company reviews

- Personalising content for different audiences

- Creating landing pages for different PPC search terms

- Reducing friction in your sales funnel

- Improving the  clarity & structure of your offering

- Re-writing your sales copy

- Selling yourself better (this is also known as your value proposition)

- Reducing site speed

- Allowing easy contact options such as calling & live chat

- Improving usability

- Improving accessibility

- Identifying and fixing any bugs

Find out more here.