'FREE THE TRUTH"
EL CARIBE, IS ONE OF THE MOST IMPORTANT NEWSPAPERS IN DOMINICAN REPUBLIC. ITS PROMISE, IN AN ERA SURROUNDED BY YELLOW AND PINK PRESS, IS TO KEEP THE TRUTH FREE WHATEVER IT TAKES.
IDEA
WITH SIMPLE AND WELL DETAILED VISUAL METAPHORS, WE BUILD THE MOST NOBLE MESSAGE THAT CAN BE SENT IN THE NAME OF A NEWSPAPER: "FREE THE TRUTH".
THE PROJECT BECOMES ONE OF THE BEST WORKS FOR A WRITED PRESS BRAND.
VP CREATIVE: RODOLFO BORRELL • CREATIVE DIRECTOR: MARINO PEÑA • COPYWRITER: TAGORE BARBA • ART DIRECTION: ARIEL GÓMEZ/ ERNESTO DÍAZ.
