In order to gain some knowledge about the demographic of my magazine I decided to create a questionnaire/survey on Survey Monkey http://www.surveymonkey.com/
I carefully selectedthe questions to try and reduce the possibility of biased results by not using leading questions that would influence people.
This is my survey:
1. Do you Purchase Music Magazines?
o Yes
o No
2. How often do you purchase music magazines?
o Not very often
o Never
o Occasionally
o Often
o Every time an issue comes out
3. What age bracket do you fall under?
o 12 and under
o 13-25
o 26-38
o 39-50
o Over 50
4. What is your gender?
o Male
o Female
o Male
o Female
5. Have you ever purchased any of the following music magazines
o NME
o Q
o Top of the Pops
o Billboard
o Rolling Stones
o NME
o Q
o Top of the Pops
o Billboard
o Rolling Stones
o Vibe
o No
o No
6. What genre of music do you listen to?
o Rock
o Pop
o Rock
o Pop
o R&B
o Reggae
o Reggae
o Country
o Dubstep
o Dubstep
7. How much are you willing to pay for a music magazine?
o £1
o £2
o £2
o £3
o £4
o £4
8. How often would you prefer to pay for a magazine?
o Weekly
o Monthly
o Monthly
Analysing My Results
I am going to make my magazine a monthly publication as 77.78% of people said they would prefer to purchase the magazine monthly compared with only 22.22% who would prefer to purchase it weekly
I am going to make the cost of my magazine £3/£2.99 as from my research this is the maximum that the consumer is willing to pay for a magazine. I chose the highest that they were willing to pay as this would maximise profits if this was a real magazine
