Logo and Corporate colors. The current logo reflects a traditional, hand-made style, which is the concept I wanted to emphasize. I included the two cities where I want the brand to be present.
Corporative fonts
Applications. Letter formats, manual invoices, envelopes and business cards. Materials: Bond paper and recycled sugar cane paper.
After creating the brand’s identity, the next step was to complement it with the interior design of the Store. The old store had some pieces of antique furniture which the clients wanted to preserve. Thus, I used them in the new design.
The problems to solve were the flow of costumers and the lack of space. In the old store, one costumer came with his whole family and used all of the seats. Therefore I separated the seats to create a different flow inside the store. And I created more walls to put shelves on them to improve the display space.
The following is the new floorplan
Renders. These are some of the renders that were created to evaluate the look and feel of the new store before starting the construction of the place.
Images of the finalized store.
