The Brief
Nextbike is launching morning and afternoon cycling tours with electrical bicycles in Auckland. The goal is getting tourists who are traveling through Auckland to book the E-cycle tours through the Auckland City Hotel or the Nextbike website. It's being booked through the hotel as the campaign is a trial run targeting Auckland City Hotel guests primarily. Funding for the campaign consisted of a smaller budget and meant being creative with limited resources. The client approached AUT for ideas on how to achieve the goal.
This is the insight and idea we found through researching the tour, the target market, and the electrical bicycle.
Insight
People don't know what it ís like to ride to the e-bike.
Creative Idea
Comparing things you do inside of the Auckland City Hotel or on the e-cycle tours with how easy the bike is.
Edited photograph of a frame in between the elevators at Auckland City Hotel
Edited photograph of a frame in a corridor close to the cafe at Auckland City Hotel
