While I worked as an Art Director for NBC New York at Rockefeller Plaza, we produced many impactful promotions for the stations newscast.  These frames showcase one of these topical promotions.  Special focus was placed on promoting news anchors, which reflects NBC’s approach to always highlight characters and personalities as a way to connect with viewers.  Many of these spots also featured the station’s news gathering capabilities as well as beautiful New York city landmarks to highlight the station’s connection to the city it served.