I did some design work for GrabTaxi Philippines. The objective was to make GrabTaxi stand out and become the preffered taxi app. My team and I came up with "The Grabarkada Fun Time Friends", a world of cartoon characters that added flavor to the GrabTaxi story. They were featured in GrabTaxi digital content as well as some print ads. We also dressed up three cabs (based on three of the characters) that drove around Metro Manila, sparking interest as well as giving free rides. So without further ado, here they are! Enjoy!
Billboard Designs
Taxi Designs
