What Do Cats and Eco-Friendly Menstrual Care Products Have in Common?
Pawsitively Everything in FLO's latest Tik Tok ad campaign.
If you menstruate, it’s important to be choosy about what you use for period care. In other words: You should “Have a Picky Kitty!” In this vibrant social campaign, Flo reminds women to listen to their bodies, specifically their vaginas, because they know best when it comes to conscious, down-there care.
PROBLEM:
Menstrual care products are a huge category, albeit inherently functional, boring, and almost always discreet. But not Flo. The UK-based menstrual care brand brings a refreshing, fearless attitude towards periods. Currently rolling out in the US with their ‘funny, fierce and feminist’ approach, they're challenged with pulling Gen Z’s attention away from big, familiar brands and trendy competitors. How can they make them devoted fans of a brand that's better suited to their modern-day needs?
SOLUTION:
A campaign designed to cut through the clutter and drive home how Flo plusses up the period experience. Created and operated by two women of color who saw an unmet need in the category, Flo provides high-quality, organic, and eco-friendly pads and tampons that are not only good for your body and the environment, but every purchase supports their mission to alleviate period poverty. Flo is everything someone who is picky about their body and the world around them would want. It’s everything a vagina would demand. So, we let it speak up by showcasing confident women sitting with legs spread, showing off their discerning and outspoken downtown kitty cats—Picky Kitties who settle for nothing less than the best for their periods. Purrrfect!
