BUBBLE BERRY, BBB
브랜드 아이덴터티 (BI) I 패키지 디자인 (Package)
BUBBLE BERRY is a liqueur made from fresh raspberries.
It's a syrupy berry liqueur that's used a lot to make cocktails
The main concept is the freshness and sweetness of the product.
Targeting those in their 20s and 30s, the copy light "Party at My House" is the main focus
The purpose of this project is to make sure the berry's bouncy vitality is felt.
BUBBLE BERRY wanted to reduce the accessibility of its products as a target for young people
It's a syrupy berry liqueur that's used a lot to make cocktails
The main concept is the freshness and sweetness of the product.
Targeting those in their 20s and 30s, the copy light "Party at My House" is the main focus
The purpose of this project is to make sure the berry's bouncy vitality is felt.
BUBBLE BERRY wanted to reduce the accessibility of its products as a target for young people
in their 20s and 30s.
It has a romantic package design using berries, the raw material of the product.
It has a romantic package design using berries, the raw material of the product.
버블베리는 상큼한 라즈베리를 원료로 제작된 리큐르 입니다.
칵테일을 만드는데 많이 사용 되는 시럽같은 베리류 리큐르로
제품의 상큼함과 달콤함을 메인 컨셉으로 하였습니다.
20-30대를 타겟하여 ‘우리집에서 하는 파티’ 라는 카피라이트를 메인으로 로맨틱함과
베리의 통통튀는 활력이 느껴지도록 하는 것이 이 프로젝트의 목적입니다.
버블베리는 젊은 20-30대 타겟으로 제품의 접근성의 허들을 낮추고자 하였습니다.
제품의 원료인 베리를 활용, 로맨틱한 패키지 디자인되었습니다.
