DATE: 2022 · CLIENT: MARIA JOSÉ FISIO
MARIA JOSÉ FISIO
BRAND IDENTITY AND GRAPHIC SOCIAL MEDIA CONTENT.
Maria José is a dedicated physical therapist whose core work is around pain. In an environment where patients often feel frustrated by their condition, we set out to create a brand that would shift the narrative around pain from one of limitation to one of transformation. Drawing inspiration from the way flowers can bloom out of cracks, we developed a graphic system that depicts how even wounds can be transformed into something beautiful, and how transformation is born from the hands that protect and heal.
The previous images are edited photographs for illustrative purposes of the brand identity.
