Ad Value, the creative and production agency, delved into the insights of Egyptian viewers' habits, specifically the tendency to watch TV shows or dramas while enjoying a meal. Leveraging this knowledge.
Campaign Concept :
"Leave the drama to Shahid and the food to Talabat."
Campaign Idea :
The video campaign produced by Ad Value for Talabat Egypt in partnership with Shahid garnered exceptional results. The creative concept resonated with the target audience, resulting in widespread recognition and positive feedback from viewers.
The campaign's impact was further amplified by influential personalities within the digital sphere, who recognized and shared the video across their social media channels.
The organic reach generated by these influencers extended the campaign's visibility beyond initial expectations, leading to increased engagement and interest.
Additionally, the promotion of a one-month free subscription to Shahid through Talabat witnessed a massive response from the audience.
The combination of convenience in food delivery and access to popular TV shows and dramas resonated strongly with consumers, resulting in a high redemption rate for the offer.
Overall, the Talabat Egypt x Shahid campaign successfully achieved its objectives by effectively blending creativity, relatability, and the value proposition of both brands. The collaboration between Talabat and Shahid, coupled with the innovative concept developed by Ad Value, resulted in a compelling video campaign that captured the attention of the target audience and drove significant engagement and redemptions.
Credits:
Talabat & Shahid 🎬
Featuring: Shahd Elshater & Omar El Shenawy
Creative Agency: AD VALUE
Creative Director: Emad Mahmoud
Production House: Al Pingüino Media Production
Director: Mohsen Sherif
Featuring: Shahd Elshater & Omar El Shenawy
Creative Agency: AD VALUE
Creative Director: Emad Mahmoud
Production House: Al Pingüino Media Production
Director: Mohsen Sherif