Rich Material Campaign
During my time as a Designer at the marketing team of Aegro – a SaaS startup of an agricultural management software –, we created several campaign for rich materials to attract new leads. The rich materials were made for Lavoura10, the Aegro’s blog. I was involved in every visual aspect of these campaigns: ebook layouts, paid media images, landing page and thank you page.
The paid media images were created for the formats of Google Ads and Meta Ads.
The landing page is short and direct, presenting a brief description of the e-book and three main subjects of the material. The page is brief to stimulate the user to fill the form and download the file.
The thank you page gives information about the file (sent to the user’s e-mail) and relates the Aegro software to the subject of interest according to the rich material. The page shows some aspects of the software, with a short video, a social proof and a form to ask for a demo.
