BEAST & CO. 2023
REBRAND FOR POPTI & BEAST
REBRAND FOR POPTI & BEAST
COMPLETE IDENTITY CONCEPT; BRAND NAME, TYPOGRAPHY,
BRAND MARK, ILLUSTRATION, PHOTOGRAPHY, COPY, BRAND BIBLE,
VISUAL GUIDELINES, DIGITAL AND PRINT
TEMPLATES, WEBSITE PROTOTYPE
Above: Final Concept, With brand colours.
Below: Suggested Imagery and Themes to explore and further develop following the Brand Audit and initial Research.
Above: Included in the project were a series of photoshoots, aimed at capturing some of the day-to-day happenings in the shop and creating a steady source of content for various applications.
Above: Case study on the YouTube video "The Last Butcher Shop in Little Italy" created to help give the clients a sense of what a great identity could look like. All content and copyright belongs to it's respective authors.
Above: Early pencil drafts, displaying just a few of the names and concepts to be explored during the initial concepts phase of the project.
Below: Initial Proposed Identity. The client did not ultimately favour this concept and wished to go back to the drawing board - However much of the journey of creating this design and it's stylistic elements would lead to ideas developed and utilised within the final design.
Below: Early concept on Adobe XD for a Mobile Web App.
Above: Imagining how the physical space could be realised in a cost effective manner - tiles, tongue and groove and pleasant lighting solutions could really help to transform the space and really portray the character of the business.
Below: One of the revised identities conceived as a solution to the brief. This time the focus for the name was the correlation between tieing together the two businesses that make up the brand. The concept would be further developed visually, however it helped to strengthen the visual direction and solidify the name to be used.
Above: Proposed Brand Mark and Typographic solution. The concept played on the pairing of the herbs to the their common animal counterparts being sold; initially exploring a wide range of different herbs to convey the wide range of meat and products being sold, the idea was refined and minimised to using just the two herbs - also representing the two businesses. This was the concept that the client decided on.
Below: Examples of the Brand mark in use, showing the versatility of the suggestion, explaining the justification behind the design ideas.
Above: Desktop website design concept.
Below: Extracts from the Brand Bible being developed.
