Overview
Modiv is online Real Estate Investment Trust (REIT) that wanted to rebrand and redesign their website, improve the experience for both its investor (client) and guest (prospect) target audiences, and make information more organized, value-added, and easily accessible
Approach to address Modiv's need:
✓ Competitive research / analysis
✓ UX/UI survey of guest and investment journeys, including: Notes on SEO improvements (guest journey only),
design comps to help Modiv team visualize the proposed UX changes before implementation,
strategic application of the knowledge gained during the competitive analysis
✓ UX/UI survey of guest and investment journeys, including: Notes on SEO improvements (guest journey only),
design comps to help Modiv team visualize the proposed UX changes before implementation,
strategic application of the knowledge gained during the competitive analysis
End Results are ultimately based upon:
✓ Industry benchmarks & best practices
✓ Polyrific expert UI / UX recommendations
✓ Collaboration / alignment with client's leadership
✓ Results-oriented outcomes
✓ Vision for continuous improvement
✓ Industry benchmarks & best practices
✓ Polyrific expert UI / UX recommendations
✓ Collaboration / alignment with client's leadership
✓ Results-oriented outcomes
✓ Vision for continuous improvement
Our research and recommendations ultimately resulted the creation of a user experience where Modiv's investors are guided through a deliberate user journey along the following guiding principles: education, marketing, compelling to action and support. Page layouts, design, features, and content all supported the investors' journey along this path. Each component was thoughtfully designed in an "investor-centric" manner to build trust, establish legitimacy, inform and educate the investor, and ultimately to seamlessly drive the investor to desired actions.
