This project involved designing a 3D customisable/designer toy collection, logo, packaging and a promotional video.
Modelling, lighting, texturing & animating by Mila Bailey
Song: Work It, Missy Elliot
I wanted to make use of moody lighting with pops of colour and neon lights. I also like the compositional idea of showcasing the details of each toy randomly in the promo to give the a full idea of unique customisation.
I was also influenced by retro japanese toy advertising.
Upon completion this is my favourite 3D project date. I naturally love character design and bringing them to life, even though this was ‘simple’, it was so rewarding. I also loved making them exist in their own worlds and composing a music video for them.
