South Tampa Wellness & Spa is a small, family business, that was in need of a brand overhaul. My hands were free to do anything I wish to improve the way their brand is represented, including logo redesign, brand guidelines, website and landing page for certain services.

It was identified that booking an appointment was the primary performance indicator for the website, which is what heavily drove the website design.

The client ended up taking another approach to their branding, but this was nevertheless a super fun project that I enjoyed working on.